“Universal Search” Results
Back in 2007, Google first introduced what is now generally termed their “Universal Search” results. This meant that, instead of including only organic and Adwords listings, the search results pages format changed to include options for Images, Videos, News, Shopping, Books, Places, Blogs, and more. However, in the past, if you wanted to see Videos and Shopping results, you had to click on those links in the navigation bar on the left side of results pages.
In 2010, Google began including blended results, meaning that Video and Shopping links are included in the default organic listings.
Why is this so important?
Let’s say that, prior to 2010, your website was ranking #3 for one of your target keyword phrases, and your listing was clearly visible approximately