Content Services

Beyond beautiful, mobile-friendly web design

Publish Content that attracts and converts.

What is Content Marketing?

Content marketing helps you find new leads, improve conversions, and retain existing clients. Publish relevant and insightful content  on multiple channels so you can build trust and strengthen your brand identity.

Don’t like to write? Don’t have time?

No problem, Effect has copywriters and content specialists that know how to write engaging material rich in keywords. Combine search engine optimization and content marketing to reach more people and increase conversions.

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4 Reasons You Need a Content Plan

  1. Establish Credibility – Authoritative writing establishes your reputation in a competitive marketplace.
  2. Improve Google Ranking – Search Engines give value to good content and rank websites accordingly.’
  3. Increase Customer Retention – Communicate promotions and new products to existing customers, for an increase in repeat business.
  4. Reach New Markets – Quality content pulls customers to your website.

Establish Credibility

Informative content in the form of blogs and articles establishes credibility in the marketplace. You want your customers to know that you are an expert in your industry. Our copywriters write and publish in-depth, informative material that answers the questions your clients ask. 

Remember that content marketing is not “writing an article,” it is selling you through written content, in a determined and strategic way.

 

generate leads for buisiness
measuring SEO success

Improve Google Ranking

Appear in Question Boxes, Image Carousels, and other Featured Snippets. As Google moves every closer to zero-click searches, it’s more important than ever that your company publishes the information needed to answer buyer questions.  

Increase Customer Retention

If your goal is to fill a bucket, you certainly don’t want one with holes in the bottom. No matter how much water you add to the top, you won’t increase the overall amount.  Once you convert a lead into a customer, you want to keep them. 

  • Keep email out of spam folders.
  • Get more people to click open your message.
  • Use emails to lead them to your website.
  • Close the sale.
defining goals and measuring roi
build a strategic marketing plan

Reach New Markets

Find out who is reading your content and where so you know if you are reaching the right people. Use content to communicate your unique value proposition and establish your brand across multiple channels.

Your Strategic Content Marketing Plan

Create

Copywriters create relevant and compelling copy that people want to share on social media.  

  • Analyze your existing content to expose gaps, capitalize on assets, and identify opportunities
  • Go through the Unique Value Proposition checklist and let our copywriters help you verbalize what sets you apart from other companies.
  • Development of a Blog or Resource section and the writing of in-depth articles optimized and relevant to your customers.
  • Experienced copywriters research and write content that supports your overall marketing strategy

Optimize

SEO experts optimize content that will broaden online presence among industry segments.

  • Integrate your digital marketing channels with SEO to create even better results.
  • Continue to publish in-depth, original content written around specific keywords that will attract and convert leads.
  • Monthly reports show content performance, analysis of the metrics, and suggestions for refining your content marketing plan.
  • Optimize additional media assets such as video, audio, and images for social platforms and YouTube.

Engage

Marketers align content with the buyers’ needs so you can advance them through the sales cycle.

  • Create copy for all stages of your sales funnel.
  • Integrate your content marketing strategy with SEO, paid advertising, email, and social media campaigns so you can maximize the return on your investment.
  • Use best practices for increasing click-through from the search results.
  • Redesign website landing page layout and content for maximum conversion.
  • Email marketing and social promotion of your content across mutlitple channels

Content Packages Available

  • 2 SEO Articles ( (includes interviews, research, editing, posting, images, optimization)
  • Content promotion on 2 of your social media sites and consultation regarding additional social media promotion​
  • Monthly Newsletter or Email Marketing Content​
  • Keyword & Topic Research
  • Reporting on Content Performance
measuring the client lifecycle

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Adwords Specialist is a Google AdWords Certified Professional

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