Effect Web Agency is your full-service web marketing company.

We guide you through the entire process of building a website, including content services. Start by defining your unique value proposition. Steve Schmidt, long-time web marketer, will help you pinpoint what sets you apart. Then, Effect’s web designers can build a beautiful, user-friendly site that will serve the needs of you and your customers. Web developers code your site to be mobile-friendly and FAST!

But that’s not all. What sets Effect above other web agencies is that we have it all. Our content specialist works with you to communicate your brand identity by writing content for your site. Social media and AdWords experts guide you through the advertising process and help drive traffic while search engine optimization increases your organic traffic.

Combined, these channels are what is known as content marketing.



4 Reasons You Need a Content Marketing Strategy

  1. Improve Google Ranking – Search Engines give value to good content and rank websites accordingly.
  2. Inbound Marketing – Quality content pulls customers to your website.
  3. Credibility – Authoritative writing establishes your reputation in a competitive marketplace.
  4. Customer Retention – Communicate promotions and new products to existing customers, for an increase in repeat business.

Establish Credibility with Content Services

Informative content in the form of blogs and articles establishes credibility in the marketplace. You want your customers to know that you are an expert in your industry. Publish in-depth, informative material that assumes a certain level of intelligence in your reader. The trick is to take the advanced material and break it down in a way that even a beginner understands.

Don’t like to write? Don’t have time?

No problem, Effect has copywriters and content specialists that know how to write engaging material rich in keywords. Combine search engine optimization and content marketing to reach more people and increase conversions.

Remember that content marketing is not “writing an article,” it is selling you through written content, in a determined and strategic way.

content marketing and content services Effect Web Agency Granger IN

Use Content Marketing to Increase Customer Retention

If your goal is to fill a bucket, you certainly don’t want one with holes in the bottom. No matter how much water you add to the top, you won’t increase the overall amount. Now, if you use a bucket without holes, soon you reach the top and overflow.

That’s your client base. Once you convert a potential client into a customer, you want to keep them. This is the only way to grow your business. Content marketing helps you keep your customers. Email campaigns and newsletters put valuable information in front of your clients. But, that’s not enough. Content marketing specialist know:

  • How to keep email out of spam folders.
  • What makes a customer click open the email.
  • How to get them from the email back to the website.
  • The best way to close the sale.

In today’s world, most consumers are leery of “sales material.” If you want to convince someone to buy your product, you need to give them in-depth, compelling reasons to do so. That is where content services comes into play.


A good marketing plan sets you apart from the crowd, draws in customers, and keeps them coming back for more. Let your marketing specialists help you develop a plan that incorporates content marketing and grows your business.

MIddlebury web design Middlebury web development Effect Web Agency

Website Services

  • Web Design and Web Development
  • WordPress Websites
  • Custom Programming
  • Web Applications
  • E-commerce Websites
  • Custom Landing Page Creation
  • App Design
  • Website Management
  • Website Training
  • Search Engine Optimization
  • Copywriting
Our sites are beautiful, mobile-friendly, and built for results. We integrate web design, development, and marketing to create a full-package presentation. This integration of design and function results in a better customer experience and the growth of your business. - Steve Schmidt, Owner, Effect Web Agency

Our Web Design Portfolio

Warsaw, Indiana Web Design
Web Designer in Warsaw, Indiana
new website designed for advance business coaching
new web design and marketing project for grand park fieldhouse
warsaw web design
warsaw web developers
web marketing in warsaw
new web design project for stoett

Attract & Convert Clients Using Search Engine Optimization

How does search engine optimization work?

Using a combination of keyword phrases recognized by Google, you can rank higher in the search engine results (SERP) and studies show that companies ranking in the Top 3 of Google’s results will have 3X more likelihood of getting click-throughs.

Drive The Right Traffic / Convert Leads into Customers

It is not enough to attract the local Indiana traffic, you have to turn those leads into paying clients. Search engine optimization explains your relevance. It lets your client KNOW that can solve their problem. It also promotes trust because you speak their language.

And search engine optimization is a fraction of the cost of AdWords or other paid advertising.


local optimization seo content package effect web agency

Get Results – Attract & Convert

attract covert banner effect web agency

Search Engine Optimization – Google Adwords – Search Marketing – Social Media – Content Services – Local Business Directories – Remarketing

Our Web Marketing Achievements

+30,000 Website Visitors

Search Engine Optimization
Housing Manufacturer

+28% Website Response

Landing Page Optimization
Law Firm

+75% Website Traffic

Social Media Marketing
Cable Company

+37%  #1 Search Keywords

Increase #1 Google Rankings in 3 months

Search Engine Optimization

Architectural Company

6X More Website Leads”

Search Engine Optimization
Dog Training & Boarding Company

#4 National Ranking Results

Search Engine Optimization

Keyword “Area Rugs”

10X Results for Consultation Requests

Content Services

Medical Company

#1 Local Ranking

Local Search Engine Optimization
Local Service Company

Request a Web Design or Website Marketing Consultation

Contact Effect Web Agency, your Middlebury web design, and web marketing firm to find out how you can see some of these same results.

Clarify Marketing Goals and Identify the Best Options for Success

Consult with Steve Schmidt, Web Advisor and Team Leader at Effect Web Agency.

Steve has worked with marketing professionals creating profitable websites for 12 years and is certified in crafting effective landing pages by MecLabs.

He has put together a team a team of top-rated specialists to handle all aspects of website creation and marketing.

  • Web Design
  • Web Development
  • Social Media Marketing
  • AdWords Campaigns
  • Content Services & Copywriting
  • Search Engine Optimization
  • Local Marketing
Steve Schmidt Effect Web Agency Nappanee Web Design, Middlebury Web Design

Effect partners with clients in Indiana – Granger, Indianapolis, Elkhart, Warsaw, South Bend, Fort Wayne, Nappanee, Goshen, and Middlebury as well as across the country and around the world.

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Adwords Specialist is a Google AdWords Certified Professional
Adwords Specialist is a Google AdWords Certified Professional
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People We Serve Near Middlebury Indiana