Website Traffic Calculators

Calculate How Many Website Visitors You Need

Through this set of 7 questions, you’ll be able to calculate how much traffic your website needs to meet your goal for web leads.

Definition “Web Lead” Person who submitted a form or called the phone number on your website.
1 How much do you want to add to monthly end-sales from traffic that originates from the web? $
Example: If you currently make $X / month that originates from web leads, maybe your goal is to double that. How much additional $ would that be a month? Let’s define this number.
2 What is the average sale amount? $
3 In that case, how many additional sales do we need to hit your goal each month?
Divide 1 by 2 .
4 How many web leads does it take to get a sale?
If you are not sure, make a realistic guessimate.
5 So, we want
more web leads a month from the website.
Multiply 3 by 4.
6 What is the percentage of website visitors that convert into web leads?%
If you are not sure, let’s use 2%.
7 With that percentage, we’ll need to attract
additional visitors a month.
Divide 5 by 6 . Then multiple that by 100 because 6 is a percentage.

Calculate How Much To Spend On Attracting a Visitor

  • How much should you pay for a visitor?
  • How much would you pay for a web lead?
  • How much is too much? What’s the right amount?
  • This tool will help you determine how much it makes sense for you to spend on web traffic.
Want to explore how to measure your ROI? Schedule a free collaborative hour to explore your ROI with Steve Schmidt, Web Advisor at Effect Web Agency:
1 How much is your margin on an average sale? $
2 How much of this margin are you comfortable spending on advertising and marketing? $
3 How many web leads does it take to get a sale?
4 So you can spend$
per web lead. Divide 2 by 3.
5 What is the percentage of website visitors that convert into leads?%
Take it from your answer in icon 6 in the other form or if you are not sure, let’s use 2%
6 How many visitors does it take to get a lead?more web leads a month from the website.Divide 3 by 5. Then multiple that by 100 because 5 is a percentage.
7 So, you can spend a maximum of $
per visitor. Divide 4 by 6.


Note: A realistic cost per visitor depends on the level of your online competitors.

A Leader in Digital Marketing

Clarify goals and identify the best options.

Consult with Steve Schmidt, Web Advisor and Team Leader at Effect.

Steve has collaborated with web marketing professionals on how to create profitable websites for over 15 years. He holds certifications from MecLabs, designing effective landing pages.

His team includes specialists in web design, web development, website marketing, and content services. Effect Web Agency is a full-service digital agency.

Effect has offices in Indianapolis IN, Granger IN, and Overland Park KS and services clients in Fort Wayne, Warsaw, South Bend, and around the world. 

We are a local web design company with a global reach. 


Steve Schmidt Effect Web Agency Nappanee Web Design, Middlebury Web Design

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