Paid Advertising on Google & Bing
Search advertising is built around strategy, goals, and performance for service businesses, e-commerce, and organizations of all sizes.
Strategic Paid Advertising, Not Just Campaigns
Paid advertising is most effective when it’s part of a holistic strategy, not a standalone task. Effect Web Agency manages Google Ads and Bing Ads with a focus on:
- Clear goals
- Precise targeting
- Landing page quality
- Accurate tracking
- Data-driven optimization
- Budget efficiency
What Types of Campaigns We Manage
We support a wide range of campaign types to match your goals and business model.
Search Campaigns
For lead generation, service-based businesses, and high-intent queries.
Shopping & Ecommerce Campaigns
Product feeds, performance optimization, and full-funnel ecommerce strategies.
Performance Max
AI-driven campaigns that combine search, display, and shopping placements for broader visibility.
Remarketing Campaigns
Reconnecting with users who have shown interest but haven’t converted yet.
Display Campaigns (as supplemental strategy)
Brand awareness, retargeting, and visual placements when appropriate.
Bing Ads
Extending reach to additional search audiences and lowering cost per click when relevant.
Holistic Approach -
How Ads Work with SEO & Other Channels
Paid advertising is stronger when aligned with your overall marketing strategy.
SEO & Paid Ads
Improved landing page quality scores reduce cost-per-click and increase conversions.
Content Strategy & Ads
Search-informed content improves relevancy and strengthens ad performance.
Email & Social Campaigns
Ad-driven traffic feeds remarketing, nurture sequences, and long-term audience growth.
Website User Experience
SEO-backed improvements strengthen ad conversion paths.
Advertising is most profitable when it’s part of a cohesive strategy — not a silo.
What's Included in
Paid Ad Strategy & Management
Initial Setup & Strategy
- Competitive research
- Keyword and audience targeting.
- Campaign planning
- Goal and KPI alignment
- Budget recommendations
Tracking & Measurement
- Conversion tracking setup
- Tag Manager configuration
- Event tracking for forms, calls, ecommerce, and other actions
- Ongoing monitoring to refine performance
Campaign Buildout
- Ad groups and keyword mapping
- Ad copy and extensions
- Shopping feed setup (if applicable)
- Bidding strategies aligned with goals
- Landing page recommendations
Ongoing Optimization
- Search term pruning
- Keyword expansion
- Bid adjustments
- Budget reallocations to the highest-performing areas
- A/B testing (ads, audiences, or landing pages)
- Performance reporting
Scaling & Budget Management
We adjust budgets based on seasonality, performance trends, and ROI. Small, mid-size, and large budgets all receive tailored strategies.
Who Paid Ads are Right For
Paid search is suitable for:
Service Businesses
- Home services
- Medical providers
- Professional services
- B2B companies
E-commerce Businesses
- Retail
- Niche products
- National or regional stores
- Multi-location brands
Organizations Launching or Relocating
- Home services
- Medical providers
- Professional services
- B2B companies
Paid ads work well for organizations needing immediate visibility and measurable ROI.
Our Advertising Process
01 /
Discovery & Goal Setting
We identify objectives, target audiences, budget constraints, and competitive context.
02 /
Account Audit (if applicable)
A complete review of existing campaigns, structure, tracking, and opportunities.
03 /
Strategy Development
Mapping out campaigns, keywords, structure, audiences, and creative direction.
04 /
Campaign Build
Creating campaigns, ads, extensions, and conversion paths.
05 /
Optimization & Scaling
Refining campaigns, reallocating spend, improving targeting, and adjusting bids.
06 /
Reporting & Insights
Transparent reporting focused on results, cost efficiency, and next steps.
Frequently Asked Questions
Do you handle small budgets?
Yes. We work with budgets of all sizes and scale strategy accordingly.
Do you set up conversion tracking?
Yes. Accurate tracking is included and essential to campaign performance.
Can you build landing pages?
Yes. We create landing pages or optimize existing ones based on strategy.
Do you manage both Google and Bing Ads?
Yes. We manage both platforms when they support your goals.
Do you offer social media ads?
Yes, as part of Social Media Management & Ads.
Can you combine SEO and paid ads?
Yes — and they perform better together than in isolation.
Ready to improve your paid advertising performance?
Our Ads Specialists are certified Google and Microsoft Advertising Partners
With 30+ years of combined expertise they have honed their strategy to deliver results
With 30+ years of combined expertise they have honed their strategy to deliver results
