Web marketing is an essential part of business growth. When it comes to reaching potential clients and boosting company sales, web marketing has proven to be far more effective than traditional marketing efforts. However, many companies still don’t have web marketing strategies! Many companies fail to develop and institute effective web marketing strategies because they don’t fully understand all of the various components that go into web marketing. Understanding these different aspects will help you create a solid strategy that will quickly help your company move forward to new heights! Here are the necessary components of web marketing.
Search Engine Optimization
Perhaps the most well-known term associated with web marketing, search engine optimization (SEO) is the process of managing your website in a way that increases its visibility on the search engine results page (SERP).
The ability to rank well is important because most users don’t look past the first page of results. This means that even if you have a great site, you’ll miss out on a lot of potential customers if you don’t rank well.
Search engines like Google and Bing will study your site, determine what it’s relevant to based on content and keywords, and then store it in its database. Then, when someone types a search into the bar, they pull out the most closely related websites and present them in the SERP.
SEO is a necessary component of web marketing because it allows you to increase your organic traffic by increasing your site’s relevancy and therefore its visibility.
Another component of web marketing is pay-per-click (PPC) advertising. While some bigger companies with lots of money to throw around choose to use this all the time, it’s primarily effective while you’re waiting for your organic search results to increase. Think about it, why would you need to pay to show up on the first page when you already do?
Now some companies want the extra visibility, and that’s okay, but showing up in the organic results is free (once you’ve put the work in) and is a lot harder to lose. That being said, PPC advertising is a great way to increase traffic quickly, and that makes it an effective part of most web marketing strategies.
Have you heard the phrase, “it’s not what you say, it’s how you say it”? Well, regarding web marketing, this is true. We live in a consumer world where everyone is fighting for the attention of potential customers. Because of this “noise overload” most consumers have learned to tune ads out.
For example, think about the last time you watched a video on Youtube, do you remember what the ad was about that played at the beginning of the video? Probably not. This is because when consumers are constantly exposed to ads, they become desensitized, and that makes it that much harder to reach them.
Content marketing is an extremely necessary component of web marketing because it helps you present your content in a way that is relevant and memorable to the users. While content marketing is vastly different from one industry to another, it essentially boils down to determining what will resonate with your target audience. Build a marketing campaign that will catch their attention and stick in their memories.
An equally important component of web marketing is web design. Once people find your website, it needs to be good enough to keep them there. Poor layouts and difficult websites will turn away traffic, hurting your bounce rate. User-friendly and easy-to-navigate websites will help users to comfortably find the information they’re looking for. A few important aspects of web design include:
- Cleaning site code to increase site speed
- Locations of buttons
- Optimizing images to decrease loading time
- And much more
Try looking at your website through new eyes. How would a first-time user feel trying to navigate it? Are your address and other contact information easy to find? Are your blog articles neatly organized for easy access? Design your website in a way that makes user navigation as easy as possible, this will help your business by not only attracting visitors but by keeping them interested.
Social Media Campaigns
Social media is an incredibly powerful tool when utilized correctly. With over half the world’s population on some form of social media, you can’t afford to miss out on drawing potential traffic through social media campaigns.
While social media is a great tool, you need to be aware of how each platform works. You can’t just post one link or topic across all channels. Different platforms have different “feels” and even verbiage. So it makes sense that you should find out the best way to communicate with your client base through each media platform.
Blog posts, giveaways, videos, and live Q&A sessions are all great ways to use social media to connect with consumers while spreading brand awareness. Take time to develop a strategy for your social media campaign and make the most of that awesome tool!
While there are a few other components of web marketing, the primary (and most important) aspects have been listed. If you’re still scratching your head wondering where to start, you aren’t alone!
Many business owners struggle to start up a web marketing strategy. That’s why there are companies who make it their mission to help other businesses succeed through the implementation of an effective marketing campaign. Consider reaching out to a qualified expert for a consultation today!
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Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.