The Effects of Color In Web Design

When it comes to web design, there are many factors to consider. However, one factor that many companies struggle with is color.  Knowing which colors to choose for your website is not a matter of which colors are your favorites. Colors set moods and have different effects on website visitors. Understanding these effects and how to use them for your benefit is a crucial step to designing a great website. Here are the effects of color in web design.

Color Builds Brand Recognition 

You’re probably familiar with the concept of a company logo. But did you know that company colors can be just as important? Think about some big-name corporations such as Google, Coca-cola, or McDonald’s. Not only can you visualize their logo, but you can probably also see their company colors. Company’s use the same colors to mark their brand all over the place. Think about how sports teams each have unique color schemes that are widely known. So much so that fans often show up to games wearing not logos, but team colors. One study by Forbes shows that color can increase brand recognition by up to 80%. Color is more recognizable than logos. Therefore, you ought to take great care when choosing a color in web design. It is simply another effective means to build brand recognition. 

Different Colors Influence Differently

Not only does color build brand recognition, but it also influences potential clients. The effects of color on the brain is complicated but important. Different colors will have different influences. If I told you to think of cool colors, you’d probably think of blue, green, and purple. Yet warm colors are associated with yellow, orange, and red. Subconscious association ascribes different meanings to different colors. Using this association is a great way to subconsciously communicate through your website colors. For instance, many people associate the color green with “go” and will feel right when clicking on anything green. Red is associated with “stop” or  “danger” and individuals will likely hesitate to click on anything red. Understanding these effects of color in web design is a great way to influence clients in a positive way. 

Color Helps Emphasize Different Points

Utilizing color is a great way to help emphasize different points. Often, color is far more effective in drawing the eye than symbols or logos. The eye is naturally attracted to brighter colors. Therefore, it’s best to use neutral colors such as white, black, and grey as background colors. In contrast, brighter colors can emphasize key elements on the web page that you wish to stand out. However, knowing which colors to use is crucial. Using too much color can just cause confusion and make your website look like a box of melted crayons. If there’s color everywhere, nothing stands out. Typically, you’ll want 3 main colors when designing a website. Your colors should complement each other while still providing contrast. Referencing a color wheel is a great way to determine which colors go together. Decide which colors help emphasize your website and then implement them.  

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