Search Engine Optimization or “SEO” is a great way to help your business. There are many ways in which SEO serves to grow your business and create a user-friendly online experience for your clients. SEO allows sites to rank higher in search engines which in turn generates higher site traffic and generates more leads. Essentially, good SEO means more sales.
You may know that SEO can help your business, but that’s not the same as knowing how to use SEO. Business growth can be challenging. Thankfully, there are a few SEO strategies that you can utilize to begin helping your business.
After all, investment in SEO is an investment in your company’s future. Here’s how SEO helps your business.
SEO Builds A User-Friendly Website
It used to be that SEO was mainly about improving search engine rankings. However, it now focuses on improving the overall user experience. Studies show that it takes around .5 seconds to form your first impression of a website. If a user’s first impression of your site is that it’s slow, they’ll immediately leave, increasing your bounce rate and hurting your rankings.
Alternatively, an easy-to-navigate website with a user-friendly design improves the overall user experience. This decreases bounce rates while also increasing page views. Quality content, like articles, videos, or blog posts, also increases user experience by quickly providing users with the information most relevant to their search.
Generate New Leads
Easy-to-navigate websites generate more traffic since users will turn to you for answers to their needs. This boost in traffic inevitably means an increase in leads. One of the main purposes of a website is to increase your customer base. So if your site isn’t generating leads, you’re missing out on a major opportunity to help your business.
SEO works to increase online visibility by improving your website’s search ranking. 67% of clicks go to the first 5 organic search results. That means low search rankings could potentially result in you missing out on ⅔ of the market. That’s a big loss for your company.
SEO is an effective and affordable way to help your business grow and succeed compared to competing companies. By investing time and money into optimizing your site you will be able to reach more of your target market. Higher traffic means a higher conversion rate.
Improve Conversion Rates
Unfortunately, increasing website traffic is only half the battle. You also need to turn those leads into converts by getting them to take action. Once you’ve optimized your website for SEO it increases loading speeds, it becomes easier to navigate, and it allows your content to be displayed on multiple devices including laptops, tablets, and mobile devices. This is especially important since mobile searches account for 60% of all searches.
The easier your site is to use, the more likely a consumer is to take action. SEO can improve conversion rates in other ways by including strategies like a CTA (call to action) button placed strategically. Layouts designed in a way that directs leads towards taking action such as an “items you may like” page based on products they’ve viewed are great ways to improve your conversion rate.
Build Brand Awareness With SEO
Yet another way SEO helps your business is through brand awareness. Once your site begins to rank higher on the SERPs, new and repeat customers will begin to recognize your brand. Improving your rankings on search engines like Google, Yahoo, and Bing increases online visibility and gives you more credibility.
If you want to improve your business’s brand awareness, Then SEO is a practical solution you should invest in. Improve your rankings by utilizing the key terms related to your business.
Although SEO can be quite complicated at times, it is an incredibly useful tool to help your business grow and succeed. The benefits of investing in your SEO compared to other growth strategies are virtually unparalleled.
We Can Help!
Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.