The change in media consumption has shifted the power further away from sellers and thrust more into the hands of the buyers. Smart marketers are well aware of this fundamental shift and continue to adapt their strategic marketing plan. Defining the Need For example, one company needed a marketing plan that would establish credibility for a […]
Strategic Marketing Plan Based on Buyer Needs Read More »
When new prospects find your website through Google search, they often come to you not knowing much about your brand. First impressions are therefore very important. Your homepage design needs to be visually appealing and immediately convey a message of “hey, we can help you with XYZ and we are a better choice because…” Studies
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Even when you desperately need a new website, you don’t always have the time or money to start from scratch. One of the best ways to improve website performance is to build upon what you already have. Thankfully, there are a few web design tweaks that won’t break the bank but will improve website performance.
Improve Website Performance with 10 Simple Tips Read More »
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