Author: Kim Schmutzler

Understanding Google’s Page Experience Update

While there are several updates that Google is rolling out in 2021, Google’s Page Experience update is one of the heftiest. With the potential to impact everyone’s rankings, it’s important

google search features

Spotlighting 7 Google Search Features

Google has several unique search features. Each is created to increase efficiency by providing the user with the most pertinent information. Not only does it try to accomplish this, but

multiple business locations

How To Promote Multiple Business Locations

As businesses grow it is advantageous to develop multiple locations. This allows businesses to reach new clients from different parts of the world. However, several business owners struggle when it

How Directory Listings Affect SEO

When it comes to SEO, the ultimate goal is to generate more traffic on the website. This is done by optimizing the website to give it a higher ranking in

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The Effects of Covid-19 on Search Traffic

One industry that didn’t see a downturn as a result of COVID-19 is SEO. With the scramble to move businesses online, the demand for SEO strategists has risen. However, crises

Are Keywords a Thing of The Past?

When it comes to SEO, keyword research has always been a valuable strategy. However, as websites and search engines evolve, so does SEO. In order to stay up to date,

Email Marketing Only Works if They Open the Email

One thing that hasn’t changed in the ever-changing digital marketplace is the effectiveness of email marketing. Email marketing is up to 40 times more effective than social media, according to

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