What Does A Web Marketer Do?


Web marketing, also known as digital marketing or online marketing, is a strategy that focuses on increasing online visibility to generate site traffic and drive company sales. It’s an effective strategy for growth, which has put web marketers in high demand over the last few years. Yet, those unfamiliar with the concept or methods of web marketing may be asking, what does a web marketer do?

In short, they improve your online presence and ability to rank in search engine results (SERPs) against competitors. Understanding a few of the key tasks they perform can be beneficial in fully comprehending what web marketers do and why they are important. Here’s what you should know!

An Overview Of Web Marketers

Web marketers are responsible for using online platforms to generate leads and increase brand awareness. While this can be done through many channels, a few of the most common areas include:

  • Business websites
  • Social media accounts
  • Search engine results page (SERP)
  • Email campaigns
  • Online ads
  • Blog content

Web marketers also focus on analyzing data to identify weak areas in a business’s marketing strategy. Identifying ineffective content, such as videos and web pages, and optimizing them is a big part of increasing a company’s rankings. Depending on the size of your business, you may have one web marketer who focuses on everything or a team of marketers who work together.

The Role Of A Web Marketer

Digital marketing is not a one-stop shop. Web marketers must be knowledgeable in the various realms of digital marketing to be effective. Here are a few different aspects of digital marketing that web marketers are proficient in.


SEO, or search engine optimization, helps your website rank higher on the search engine results page (SERP). This increases your company’s visibility and website traffic. Web marketers optimize your website by ensuring it can be crawled by Google, editing your online content to make it relevant to searchers, and making your website user-friendly.

Video Optimization

Video is a great way to capture attention and is growing in popularity. In fact, YouTube, the largest video-sharing platform in the world, has over 2.6 billion monthly users. From tutorial videos to product commercials, the content in videos can draw in potential and returning customers. Similarly to how your website needs to rank, your videos need to be optimized for ranking as well. Video descriptions, hashtags, and even your transcript can all affect how well your video will rank and perform. Web marketers should be well-versed in video optimization.

Content Marketing

From blog posts to videos, your content is what will draw in customers. Making sure your content is relevant to user needs as well as optimized for SEO will help your website and social media platforms perform better. Web marketers have a deep understanding of how to develop relevant content that ranks well with Google’s algorithm.


Web marketers should also be able to understand how to analyze data and performance to identify what areas of your website are performing well and what needs work. The ability to understand and utilize data reports is crucial to anyone in a web marketing position.

Different Web Marketing Positions

Web marketing is a broad term that encompasses several different positions. Depending on the needs of your organization, you may need a specialist. Here are some of the most common web marketer positions.

SEO Manager

SEO managers are drivers of content. These skilled workers focus on developing content, keyword research, and ad optimization to provide maximum visibility in the SERP. If your company desires to produce valuable content for your consumers regularly, an SEO manager is a must for you.

Social Media Manager

Social media managers focus on optimizing posts for various social media platforms. Simply copying and pasting one post onto different social media platforms won’t cut it. Social media managers take a post and optimize it for maximum performance on each social media platform. For example, a Facebook post serves a different purpose than a Twitter post, so it makes sense that the posts would need to be targeted toward the platform. Altering the post slightly for each channel is an effective way to reach different consumer groups on each platform.

Digital Marketing Manager

Digital marketing managers work to oversee the development of content strategy as well as the implementation of a marketing campaign. From enhancing brand awareness to driving new traffic to your website, digital marketing managers will keep up with new developments in digital marketing to make sure that your website isn’t falling behind the competition.

While there are many web marketing positions and responsibilities, one thing is for sure: you need a web marketer in your company to help your brand stay relevant and keep your online presence growing. 

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Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.

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