What Does A Web Marketer Do?


Web marketing, also known as digital marketing or online marketing, is a strategy that focuses on increasing online visibility to generate site traffic and drive company sales. It’s an effective strategy for growth, which has put web marketers in high demand over the last few years. However, those unfamiliar with the concept or methods of web marketing may be asking, what does a web marketer do?

In short, they serve to improve your online presence and ability to rank against competitors. That being said, understanding a few key areas in which they do this will help you with more insight into the role of a web marketer in your company. Here’s what you should know.

An Overview Of Web Marketers

In general terms, web marketers are responsible for using the online web to generate leads and increase brand awareness. While this is done through multiple channels and avenues, a few common areas include:

  • Business websites
  • Social media accounts
  • Search engine results page (SERP)
  • Email campaigns
  • Online ads
  • Blog content

While there are other channels and avenues that web marketers can use, they also focus on analyzing data and results to identify weak areas in the business’s marketing strategy. Identify ineffective content such as videos and web pages is a big part of increasing company rankings. Depending on the size of your business, you may have one web marketer who focuses on everything or a team of marketers who work together by covering different areas.

The Role Of A Web Marketer

Web marketers must be knowledgeable in many areas as digital marketing is not a one-stop-shop. Understanding the different aspects of digital marketing is crucial to the success of a web marketer. Here are a few different areas covered by the role of a web marketer. 

Video Optimization

Video is a great way to capture attention. From tutorial videos to product commercials, the content in videos can draw in potential customers and get them to take action. However, just as work goes into making your website rank, your videos need to be optimized as well. Video descriptions, hashtags, and even your transcript can all affect how well your video will rank and perform. Web marketers should know how to optimize videos for the search results page.


Just like video optimization helps videos rank well, SEO, or search engine optimization, helps your website rank higher on the search engine results page (SERP). Web marketers can optimize your website by editing your online content and changing the design of your website to be more user-friendly. 

Content Marketing

From blog posts to videos, your content is what will draw in customers. Making sure your content is relevant to user needs as well as optimized for SEO will help your website perform better. Web marketers will be able to cover this need by understanding the ins and outs of content marketing. 


Web marketers should also be able to understand how to analyze data and performance to identify what areas of your website are performing well, and what needs work. The ability to understand and utilize data reports is crucial to anyone in a web marketing position.

Different Web Marketing Positions

Web marketing is a broad term that encompasses several different positions. Depending on the needs of your organization, you may need a specialist. Here are some of the more popular web marketing positions.

SEO Manager

This position is very content-driven. SEO managers focus on content, keyword research, ad optimization of any posts to help provide maximum visibility in the SERP. If your company is constantly producing valuable content for your consumers, an SEO manager is a must for you.

Social Media Manager

Social media managers focus on optimizing posts for various platforms of social media. You can’t simply copy and paste one post onto multiple social platforms. Social media managers take a post and optimize it for maximum performance across all social channels. For example, a Facebook post has different rules than a Twitter post. Changing the post slightly for each channel is an effective way to reach that specific group of consumers. 

Digital Marketing Manager

Digital marketing managers work to oversee the development of content strategy as well as the implementation of a marketing campaign. From enhancing brand awareness to driving new traffic to your website, digital marketing managers will help keep up with new technology and make sure that your website isn’t falling behind.

While there are many web marketing positions and responsibilities, one thing is for sure. You need a web marketer in your company to help you stay updated and keep your online presence growing. 

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Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.

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