Web marketing and digital marketing are both highly effective ways to improve your online business presence and increase brand awareness. Marketing has been used for ages to show consumers why a specific business is the best answer to their needs. Still, there are some key differences between web marketing and digital marketing.
Since the invention of the internet, web marketing and digital marketing have become regular parts of every business strategy. Understanding these terms is essential to successfully implementing a marketing plan for your business.
However, many people don’t understand the differences between these two terms and often mistakenly use them interchangeably. So what’s the difference between web marketing and digital marketing? Here’s what you need to know.
Identifying The Terms
Before looking at the differences, it’s essential to understand what web marketing and digital marketing are and why they’re important to your business.
Web marketing is using the internet to help market and grow your business. From email campaigns to social media channels, web marketing deals with the different avenues of the online web to help raise awareness of your brand and get consumers to take action.
Like web marketing, digital marketing includes digital tools and media to help market your company. Essentially, any digital platform can be used as part of your strategy.
Comparing The Terms
At first glance, it may be challenging to identify the differences between web marketing and digital marketing. Truthfully, they have many similarities. But there are also a few key differences.
Both web marketing and digital marketing deal mainly with the internet. Because of this, there are many similarities in how a web marketing strategy may compare to a digital marketing strategy. Both terms overlap in some areas. A few common areas for both terms include:
- SEO (search engine optimization)
- Pay-per-click advertising (PPC)
- Email campaigns
- Social media
- Virtual content, including blogs, vlogs, videos, and sound recording
- Web design
These terms are all beneficial for growing your business. Understanding each of these aspects of online marketing is crucial to the success of both a web marketing plan and a digital marketing strategy.
There are a few key differences between web marketing and digital marketing. Mainly, digital marketing includes a broader range of possibilities. Web marketing deals only with channels found on the internet, whereas digital marketing has other digital means of communication, including:
- TV ads and commercials
- Digital billboards
- Radio stations
- Text messages
- Phone calls
Each of these areas can effectively be used to reach your target audience and spread awareness of your business brand. They don’t fall into the “web” category because they aren’t part of the internet.
Both web marketing and digital marketing are helpful if used correctly. Consider both as viable options for your and your company. Identify and implement which aspects of both that will help your company and enjoy the benefits of a successful online marketing campaign!
We Can Help!
Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.