Paid Advertising on Google & Bing

Search advertising is built around strategy, goals, and performance for service businesses, e-commerce, and organizations of all sizes.

Strategic Paid Advertising, Not Just Campaigns

Paid advertising is most effective when it’s part of a holistic strategy, not a standalone task. Effect Web Agency manages Google Ads and Bing Ads with a focus on:

Clear goals
Precise targeting
Landing page quality
Accurate tracking
Data-driven optimization
Budget efficiency

Our approach connects paid search to your broader marketing ecosystem, improving results across channels and not just within the ad account.

What Types of Campaigns We Manage

We support a wide range of campaign types to match your goals and business model.

Search Campaigns

For lead generation, service-based businesses, and high-intent queries.

Shopping & Ecommerce Campaigns

Product feeds, performance optimization, and full-funnel ecommerce strategies.

Performance Max

AI-driven campaigns that combine search, display, and shopping placements for broader visibility.

Remarketing Campaigns

Reconnecting with users who have shown interest but haven’t converted yet.

Display Campaigns (as supplemental strategy)

Brand awareness, retargeting, and visual placements when appropriate.

Bing Ads

Extending reach to additional search audiences and lowering cost per click when relevant.

Holistic Approach -
How Ads Work with SEO & Other Channels

Paid advertising is stronger when aligned with your overall marketing strategy.

SEO & Paid Ads

Improved landing page quality scores reduce cost-per-click and increase conversions.

Content Strategy & Ads

Search-informed content improves relevancy and strengthens ad performance.

Email & Social Campaigns

Ad-driven traffic feeds remarketing, nurture sequences, and long-term audience growth.

Website User Experience

SEO-backed improvements strengthen ad conversion paths.

Advertising is most profitable when it’s part of a cohesive strategy — not a silo.

What's Included in
Paid Ad Strategy & Management

Initial Setup & Strategy

Tracking & Measurement

Campaign Buildout

Ongoing Optimization

Scaling & Budget Management

We adjust budgets based on seasonality, performance trends, and ROI. Small, mid-size, and large budgets all receive tailored strategies.

Who Paid Ads are Right For

Paid search is suitable for:

Service Businesses

Home services
Medical providers
Professional services
B2B companies

E-commerce Businesses

Retail
Niche products
National or regional stores
Multi-location brands

Organizations Launching or Relocating

Home services
Medical providers
Professional services
B2B companies

Paid ads work well for organizations needing immediate visibility and measurable ROI.

Our Advertising Process

01 /

Discovery & Goal Setting

We identify objectives, target audiences, budget constraints, and competitive context.

02 /

Account Audit (if applicable)

A complete review of existing campaigns, structure, tracking, and opportunities.

03 /

Strategy Development

Mapping out campaigns, keywords, structure, audiences, and creative direction.

04 /

Campaign Build

Creating campaigns, ads, extensions, and conversion paths.

05 /

Optimization & Scaling

Refining campaigns, reallocating spend, improving targeting, and adjusting bids.

06 /

Reporting & Insights

Transparent reporting focused on results, cost efficiency, and next steps.

Industries We Build WordPress Websites For

WordPress is used across a wide range of industries. The platform’s flexibility makes it suitable for organizations with varied goals and content types.