About
Effect Web Agency

Effect Web Agency is a web design and digital marketing firm founded in 2004. The team specializes in WordPress development, Shopify implementation, custom web applications, SEO, and long-term website support. With offices in Granger, IN; Indianapolis, IN; and Overland Park, KS, Effect works with organizations across manufacturing, professional services, non-profits, and e-commerce. The agency, led by founder Steve Schmidt, is known for its structured approach to planning, building, and maintaining websites that support organizational goals.

Our Story

Effect Web Agency began when founder Steve Schmidt saw a gap in how small and mid-sized organizations approached their websites. Many companies viewed their websites as static brochures rather than tools that could support measurable business outcomes. Since 2004, the agency has focused on helping clients plan, structure, and maintain websites that align with long-term goals. The philosophy behind Effect’s work is rooted in clarity, practicality, and sustainable improvements rather than short-term trends.

What We Do

Effect Web Agency provides services in five areas:

Web Design & Development

WordPress, Shopify, UX planning, ADA-aware design, and performance optimization.

SEO & AEO

Technical SEO, structured content, schema markup, and optimization for AI-driven search.

Digital Marketing

Paid search, social advertising, and content support that aligns with a website’s strategy.

Custom Applications

Creation of web-based applications, database systems, and internal tools such as portals, dashboards, and workflow applications, with support for mobile or tablet use when required.

Website Care & Hosting

Ongoing maintenance, updates, backups, security oversight, and performance monitoring.

Our Approach

Effect’s work follows a structured process. Every project begins with research into goals, users, and competitive context. Design focuses on clarity, navigation, and content structure. Development emphasizes speed, security, accessibility, and maintainability. After launch, the agency continues to support clients through monitoring, updates, analytics, and ongoing optimization. The goal is to keep the website functioning well and aligned with the organization’s evolving needs.

Who We Serve

Effect works with a range of organizations, including manufacturers, service businesses, e-commerce companies, non-profits, educational groups, and firms that require custom internal systems. The agency’s projects range from informational websites to e-commerce stores and specialized applications. Most clients seek an ongoing partner for planning, improvements, and maintenance rather than a one-time build.

Long-Term Commitment

A significant part of Effect’s work involves long-term support. Many clients continue to work with the agency for updates, improvements, and maintenance over several years. This ongoing relationship helps ensure websites remain secure, accessible, fast, and aligned with modern search guidelines.

Leadership & Team Overview

Steve Schmidt

Web Advisor and Team Leader

Effect Web Agency is led by founder Steve Schmidt, who has worked in web design and development for more than two decades. The team includes front-end designers, full-stack developers, SEO specialists, digital marketing professionals, and support staff. Team members hold experience in UX planning, accessibility, analytics, and conversion-focused strategy. The agency also maintains certifications related to Google Ads, analytics, and landing page optimization.

Abby Wier

Coordinator

Kim Schmutzler

SEO & Content Specialist

Daniel Loughmiller

Web Developer

Elliot Rowe

Web Developer

We support clients across Indiana, Michiana, the Midwest, and nationally, including South Bend, Mishawaka, Elkhart, Fort Wayne, Carmel, Fishers, and Chicago.