Social Media Management & Advertising
Strategic content and advertising across Facebook, Instagram, and LinkedIn to support brand visibility, engagement, and lead generation.
Social Media That Supports Your Marketing Strategy
Social media plays a valuable role in brand communication, visibility, and engagement, but it works best when it’s aligned with your business goals and broader marketing strategy. Effect Web Agency provides social media management and advertising services that prioritize clarity, consistency, and measurable results.
We focus on:
- Strategic posting
- Audience alignment
- Brand consistency
- Content that fits your customer journey
- Paid social campaigns that complement search and email
Our goal isn’t high-volume posting. It’s meaningful communication that supports growth and ties directly into your digital marketing ecosystem.
What's Included in
Social Media Management
Effect offers structured, consistent social media support with a focus on clarity, planning, and brand alignment.
Social Content Planning & Strategy
- Monthly or quarterly content planning
- Content calendar creation
- Topic and theme development
- Brand voice and messaging guidelines
- Strategy aligned with SEO, content marketing, and paid ads
Content is intentional and designed to support your marketing goals.
Content Creation & Scheduling
- Post copywriting
- Graphic design for posts
- Image sourcing or light editing
- Hashtag research (when applicable)
- Post scheduling across selected platforms
Content is intentional and designed to support your marketing goals.
Platforms We Manage
These platforms work well for most B2C and B2B organizations, including service-based, e-commerce, and professional industries.
Note: Community management (comment responses and DMs) is not included.
Social Media Advertising
Social advertising helps expand reach, generate leads, and boost engagement.
We manage:
- Boosted posts (strategic use only)
- Social lead generation ads
- Website traffic campaigns
- Retargeting campaigns
- Conversion-focused ads for e-commerce and service businesses
- LinkedIn promotion for B2B awareness
Includes:
- Audience targeting
- Ad creative development
- Ad copywriting
- Tracking setup
- Ongoing optimization
- Budget management
Paid social works especially well when paired with strong content and landing pages.
Holistic Approach -
How Social Works with Other Channels
Social media strengthens other marketing channels rather than standing alone.
SEO & Content Marketing
Social content reinforces key topics, drives traffic, and increases brand presence.
Paid Advertising (Search Ads)
Social ads support brand awareness that improves click-through rates on Google and Bing.
Email Marketing
Shared messaging across platforms leads to stronger engagement and consistency.
Website UX & Conversion Paths
Clear messaging ensures users encounter cohesive language from social ads to landing pages.
Social media is most effective when part of a unified marketing system.
Types of Businesses We Support
Service Businesses
Appointment-based services, home services, medical offices, professional services, and more.
E-Commerce
Product education, promotions, retargeting, and customer lifecycle support.
B2B & Industrial
Awareness building, brand credibility, and professional communications.
Multi-Location Organizations
Consistent messaging across regions and business units.
WordPress Portfolio & Case Studies
A selection of completed WordPress projects:
Social Media Management
- Weekly or monthly posting
- Content creation
- Scheduling
- Planning
- Basic reporting
Social Media Advertising
- Full campaign management
- Audience targeting
- Ad creation
- Optimization
- Reporting
Combined Organic + Paid
A balanced approach for organizations wanting both consistency and reach.
Our Social Media Process
01 /
Discovery & Goals
Understanding audience, brand voice, platforms, and objectives.
02 /
Strategy & Planning
Developing themes, content calendars, and campaign structure.
03 /
Content Creation
Writing posts and designing graphics that match your brand.
04 /
Scheduling & Publishing
Consistent, reliable posting across selected platforms.
05 /
Advertising Setup & Optimization
Creating and refining paid campaigns.
06 /
Reporting & Insights
Monthly or quarterly reporting based on plan.
What's Included in
Social Media Management
A WordPress project typically includes:
- UX planning and site structure
- Custom design built on modern theme frameworks
- Mobile-first development
- Accessibility-aware layouts
- Speed and performance optimization
- SEO & AEO-friendly content structure
- Security hardening and plugin configuration
- Analytics and event tracking setup
- WordPress training for your team
WordPress Capabilities & Options
Content & Structure
- Custom post types
- Flexible content blocks
- Page templates for consistent layouts
Functionality
- CRM and marketing integrations
- Form systems
- WooCommerce for e-commerce
- Membership systems
- Resource libraries or document repositories
Performance & Reliability
- Speed optimization
- Security configurations
- ADA improvements
- Scalability for future content
Project Considerations
WordPress project timelines and budgets vary depending on structural needs, design complexity, integrations, and the amount of content involved.
Common factors include:
- Number of page layouts
- Level of design customization
- Plugin or integration requirements
- E-commerce or advanced functionality
- Content volume and migration
Frequently Asked Questions
Which platforms do you manage?
Facebook, Instagram, and LinkedIn.
Do you respond to comments or messages?
No. Community management is not included.
Do you create graphics and write posts?
Yes. All content is created in-house.
Do you run social media ads?
Yes. We manage ads for Facebook, Instagram, and LinkedIn.
Can social media help with SEO?
Indirectly, yes — consistent messaging and engagement support stronger brand visibility and search behavior.
Do you require long-term contracts?
We offer both ongoing management and project-based support.
Ready to create consistent, strategic social media content?
Our Specialist is a Google Ads Partner with
15+ years experience certified in in all four areas.
15+ years experience certified in in all four areas.
Google Ads Search
Google Ads Search
Google Ads Display
Google Shopping