Your online presence is one of the most important aspects of your business. Without a solid website and SEO strategy, you’re going to miss out on a lot of potential traffic and customers. Building a successful website and optimizing it for maximum efficiency can be difficult, however. Thankfully, there are a few easy steps you can take to improve your online rankings and draw more traffic to your website. Here are 5 traits of a successful SEO campaign!
Clearly Defined Goals
Before you ever make a change to your website, you need to consider your goals. What do you want your SEO campaign to accomplish? Do you want more visitors to your blog? Do you want more people to sign up for your email newsletter? Or do you simply want more traffic in hopes that it gives you more sales?
Defining your goals is an important step to a successful SEO campaign because there are a lot of changes you can make to your site, each with its own unique purpose. Identifying your goals will help narrow down the list and identify which decisions will have the greatest likelihood of giving you the results you want.
After you determine your goals, it’s important to conduct keyword research to find which terms are most relevant to your goals. Increasing your online presence means optimizing your content for Google.
When you put content on your website, Google crawls and indexes that content based on its topic. Then, when a consumer makes a query, Google will select the pages most relevant to that search and display them on the results page. That’s why when you search “big rollaway dumpster,” you don’t get results for cookie recipes. There’s no relevance.
Keyword research gives you insight into which keywords are highly searched, so you know exactly which phrases to include on your website.
Once you’ve determined your keywords, you should include them in your content. Google can only read text, not images. This means it’s super important to have quality content that can be indexed by Google and displayed for consumers.
Utilize keywords by including them in well-written blogs, landing pages, etc. Always double-check your content for errors and regularly update old content that isn’t getting much traffic anymore. Producing quality content lets Google know that your website is alive and thriving and that you have plenty to share with the world.
No matter how good your content is, it will only draw in so many people. Therefore, a great way to improve your SEO campaign is to take your content to other people. Sharing content on social media and engaging with your following is a great way to spread brand awareness and inform your followers of products, deals, articles, and other important things they may need to know about. Your followers can then share your information with others, causing you to reach far more people than you would have on your own.
An important (and under-utilized) trait of a successful SEO campaign is links. Backlinks are an important way to get traffic to your site. If you conduct independent research or write an article that other websites link to, you may get extra traffic to your site.
Furthermore, if reputable sites link to you, it may increase your page ranking, causing you to appear higher on the search engine results page. You can build links with other websites by contacting representatives and asking to exchange links.
There are many ways to improve your SEO campaign. If you’re struggling to put together a strong strategy, consider reaching out to a digital marketing agency for help. Hiring a digital marketer is a great way to tap into resources and experience that you may not have.
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