Unique Value Proposition Test

Are you sending the right message?

Attract the right people and  increase conversions.

Why should they buy from you and not your competitor?

In other words, what sets you apart and how will you meet the needs of your client. Be careful that you don’t just throw out a quick response. Take the time to consider what you offer to your clients and how you meet their needs.

  • Who are we? 
  • What do we value most highly? 
  • What are our strengths?
  • What’s the greater impact we desire to have?

To help you focus on your most important selling points, we have put together this Unique Value Proposition Test to help you evaluate if your current marketing strategies are truly  based on your greatest strengths as a company.

 

UVP Test Questions

  • Why should your ideal customer buy from you?
  • Is this written for your specific customer type? Or broadly covering everything? If so, need a specific UVP for each audience.
  • If it written from a company perspective or customer perspective
  • Does it clearly state your difference? Or is it ambiguous, generic?
  • For the specific customer type: Does that difference set you apart in their minds from your competitors in a clear way apart from price? What is that way?
  • Is that difference backed by clear evidence
  • Is the evidence specific and believable? Or a subjective description with no backing?
unique value proposition attributes

Common UVP Statements

We're Fast!

Discover the Difference!

Best in the Business!

Better UVP Statements

Delivered in Just 5 Days!

Only One with a 30-day Buy-Back

Largest Fleet in the Tri-State Area

Defining Your Unique Value Proposition

Clarify your messaging for a more strategic marketing plan.

Consult with Steve Schmidt, Web Advisor and Team Leader at Effect.

Steve has collaborated with web marketing professionals on how to create profitable websites for over 12 years. He holds certifications from MecLabs designing effective landing pages.

His team includes specialists in web design, web development, website marketing, and content services. Effect Web Agency is a full-service digital agency.

Effect partners with clients across Indiana: Granger, Indianapolis, Fort Wayne, South Bend, Elkhart, WarsawMiddlebury, Nappanee, and Goshen.

Also, we service companies throughout the United States and around the world.

Steve Schmidt Effect Web Agency Nappanee Web Design, Middlebury Web Design

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