Digital marketing has changed a lot over the years, and ads are more important than ever. With so many different companies competing for consumers’ attention, it’s essential to be able to reach them first. Google Ads are one of the most effective forms of online advertising, and when used correctly, you can get new clients and potential leads. You can’t afford to ignore the vital role of Google Ads in the success of your business. Here’s what you need to know.
What Are Google Ads?
Search engine optimization (SEO) is the process of improving a website to increase visibility and obtain organic traffic. Google Ads, on the other hand, bypasses that lengthy process and allows you to rank in the first, second, or third place in the search engine results page (SERP).
As an added benefit, Google Ads only charges you for measurable results. This method of advertising is a pay-per-click (PPC) method. This means you only pay when a consumer actually clicks on your ad. You can also set up a monthly cap so that once you’ve reached a certain dollar amount, your ads turn off. Google Ads are easy to use, effective, and often show great results. Here’s how Google Ads can help your business.
The Important Role Of Google Ads
Google Ads is clearly a great option, yet the benefits continue to grow. Here are some of the most effective ways that Google Ads can help your company succeed.
Increase Traffic To Your Site
Google displays search results by crawling and categorizing websites. It then selects websites it deems most relevant to a user’s search and displays them. SEO allows companies to change their website and make it more relevant for different keywords, but this takes time. What’s more, it can be difficult for smaller businesses to compete with bigger ones who post more content.
Google Ads is an extremely effective short-term strategy to help you compete against larger companies by raising awareness of your brand to consumers. Even if you don’t show up in the SERP as an organic result, your website can still stand out to customers through the use of Google Ads. This will increase your traffic, lead conversion, and help your company grow while you’re waiting for your SEO strategy to grow your organic presence.
Increase Your ROI
Since Google Ads only charges you for each click, you can increase your ROI (return on investment). By designing your website with a strong sales funnel, you can easily lead consumers from one page to another, eventually resulting in them taking action such as making a purchase, signing up for an email campaign, etc.
If you have a strong website design, then once you get consumers to go to your website via Google Ads, then you can make what your spending for those ads well worth it as your revenue increases from your overall traffic.
Get Immediate Results
One of the most desirable benefits of Google Ads has to do with the speed at which it helps you. SEO can take a lot of time. From writing content, reworking landing pages, re-designing your website, and more, getting yourself to rank in the organic search results can take a while. While the benefits of SEO are more long-term than those of Google Ads, you may not be able to wait that long.
This makes Google Ads a great short-term strategy while you’re working on your SEO. With Google Ads, you can see results immediately without having to compete with other websites and make big changes to your own.
If you’re interested in Google Ads and how they can work for you, consider reaching out to a digital marketing expert today. Digital marketers can help you put together an effective Google Ad and SEO strategy to ensure that your online presence continues to grow so that your business can succeed.
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