Shopify store owners experience several benefits common to e-commerce sites. However, there are many problems that can arise that need to be addressed. Shopify SEO is crucial to the success of your business and there are a few tips that can help optimize your site and processes. Here are some Shopify SEO problems and how to address them.
Inability To Edit Robots.txt File
One problem Shopify site owners face is the inability to edit robots.txt files. This is problematic as the platform may create duplicate URLs for products related to the category page. One way to address this is to change your Shopify theme. Or, if you’d rather, you can hide any page not included in your robots.txt file from search engines.
Brand Search Results Ranking Low
It’s detrimental to rank low for brand searches. Not only are these searches high-intent, but they’re also high revenue. Missing out on brand search traffic can be a heavy loss. Luckily you can address this by reviewing your AdWords data. This allows you to find branded terms that convert well. Google Search Console is another great place to hunt for these terms. You can then that data to help make sure your terms are optimized in areas such as the title tag and other on-page content.
Poor Keyword Mapping
If your site doesn’t rank well for high-intent queries, your keyword mapping may need to be addressed. You want to make sure that your search results match your users’ intent. This is only done through affective keyword mapping. You may find that despite identifying keywords and setting up content to meet search intent, that you’re still being outranked by blog posts. If this is the case, try targeting your keywords in blog posts instead of on your site pages. Since some keywords have mixed intent, you may find they perform better in a blog post.
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