Setting Your SEO Goals For 2022


As 2021 draws to a close, it’s time to evaluate the year and identify how you can improve in 2022. While 2021 was tough for everyone, it’s important you don’t let that keep you from intentional growth. Setting clear goals for the new year will help put you on a course that grows your business and accomplishes your goals. Here are some tips for setting your SEO goals for 2022. 

Evaluate Your 2021 SEO Goals 

When looking ahead, it’s always a good idea to start by looking behind. How did you do with your 2021 SEO goals? Did you fall short anywhere? Why or why not? Answering these questions will help you take an honest look at weak areas within your business strategy and determine how you can address them over the next year. 

Stick with what worked well, and optimize and modify the things that didn’t. Business growth is a learning experience, and no two years are going to look the same. Look over the previous year to find areas that need to be addressed, and make those your priority for 2022. 

Customer Engagement

Although there are specific areas you may choose to make an SEO goal for 2022, there are also some areas that can always be improved upon. Customer engagement is one of those areas. 

Engaging your customers through social media increases brand awareness and traffic to your site. The more of a presence you have on social media, the more likely people are to remember you when they need your product or service. 

As part of your 2022 SEO goals, work on scheduling a social media campaign to increase customer engagement. 

Lead Conversion

No matter how much traffic you get to your site, it does nothing if those leads don’t take action. Optimizing your sales funnel and customer journey will take them from one page to another and naturally lead them to take action. 

Optimizing the layout of your site and strategizing which products, services, articles, etc., to show them should be considered as you get ready for the new year. 

Online Rankings

When you hear of SEO, one of the most common terms people think of is keyword research. Identifying trending keywords and utilizing them in your website’s content is one of the best ways to improve your online rankings.

Increasing page authority, relevance, backlinks, etc., will all help improve your online rankings, which will potentially increase the number of visitors you have to your website. 

As a 2022 SEO goal, consider putting together a strategy that focuses solely on improving your online rankings.

If you need help identifying SEO goals for 2022, consider reaching out to a digital marketing agency for a consultation. Not only can a digital marketing agency help you identify areas that need to be improved, but they can also take the steps necessary to address those issues. Reach out to a digital marketing agency today to find out how they can help you improve your SEO in 2022!

We Can Help!

Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation. 

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