Are you interested in recruiting new talent? Do you post current job openings on your website? If so, you need to make sure that you “optimize” your listings so that they are picked up by Google Jobs.
That’s right! Google has launched its own search engine specifically for job postings and it could very well make third-party job boards obsolete.
How does Google Jobs work?
The new search engine combs the internet for job listings and displays them just as they would other search results. However, Google will ONLY find job postings that incorporate structured data. In other words, you have to very clearly tell Google that they are looking at a job posting and there are a number of rules regarding that post that you MUST follow.
Steps to Create a Job Post
- Check your robots.txt file to make sure Google can crawl your Career Page and any listings.
- Build your listing and include the required data: (here are the coding specifics)
- Base Salary
- Date Posted
- Hiring Organization
- Job Location
- How long the posting is valid.
- Put the structured data on the detail page. Don’t add it to pages that show a summary of open positions at your company.
- Don’t post multiple copies of the same job posting.
- Submit daily sitemaps so that Google can stay informed on the status of your opening.
Penalties for Not Removing Filled Positions
Make sure you keep your positions updated. Just this week, Google announced that they will penalize a site for not removing filled positions.
“[J]obs that are no longer open for applications must be expired in one of the following ways. Failure to take timely action on expired jobs may result in a manual action.” – Google
To Remove a Job Opening
There are three ways to remove a position that is no longer open.
- Make sure that the date you entered for “how long the posting is valid” is in the past.
- Remove the detail page entirely from your website.
- Remove the structured data from the detail page
Once you have removed the listing, you will need to submit an updated sitemap to Google.
Taking the time to add structured data to your website’s job postings can help you in a number of ways.
- First, you will hold a prominent place in Google’s search results. You can display your logo, reviews, and even information about your company.
- This will draw motivated applicants and give credibility to your company.
- You should see an increase in the amount of traffic you draw to your Careers Page.
And an increase in website traffic, to any landing page, will give your whole site a boost in Google rank.
If you want to know more about increasing website traffic or how to improve the performance of your landing pages, contact Effect Web Agency. We have proven methods for improving Google Rank and we can help you structure your job postings so they show on Google Jobs.