hello this is Steve and I want to show
you several hopeful reports inside of
Google Analytics so once you’re logged
in if it doesn’t take you to the
audience overview already just come over
here to the side expand audience and
then click on overview and this is where
you get to see you know about how many
people come to visit your website in a
given time period to make sure your time
period is the one you want to have set
just come up here to this and choose
your time period if you drop down the
date range you can go to like last month
or last 30 days or you can just pick you
know so many days like that press apply
and then you can see if this chart might
be more helpful if you change it to be
plotted by a week or month it kind of
smoothes out you know what the traffic
looks like so sessions is the main
metric that Google Analytics use a
session is like when I come here and I
spend some time on the site and that
could be you know I could have a session
in the morning I could have a session in
the evening but Google tries to combine
things into sessions rather than like
visits because a visit you could have a
bunch of visits that are really just
part of the same session and then it
tells you how many users you have so you
know some users could come back multiple
times and that’s why is almost always
bigger than users here you have how many
pages were actually viewed so this
counts you know every time someone
reloads the page or loads of page so
that brings us to this number of you
know per session we have about almost
people on average look at almost three
pages per session the average session
duration is about three minutes a bounce
rate that is when somebody comes to your
site and they say just come into one of
the pages but they don’t click on
anything in your site and they just
click the back button that’s bouncing
out
when people bounce out it means that
it’s just it’s not the site they were
looking for you know they for whatever
reason it’s not the webpage for them and
they were bouncing back out to Google or
wherever they came from so 50 percent is
actually pretty normal that’s just how
it is there’s a lot of people out on the
internet looking for a lot of different
things and they bump into your site and
stuff like that so so 50 percent is
pretty normal okay let me show you the
next report and there’s there’s tons of
reports in here but I’m going to kind of
pick out the ones that seem to be most
helpful let’s go down to acquisition and
then go to all traffic and then go to
channels this tells you where people
come in at so they call these different
types of sources that come from channels
organic search that would be like your
regular Google listings or your regular
being listings listings you don’t pay
for to be there direct just it really
means that Google doesn’t know how they
got to your site so it assumes that they
typed in the address into their browser
manually but according to what I’ve what
I found in red where people have done
tests on this they find out that a lot
of times half of this number could just
be people from search engines that
Google couldn’t he just couldn’t detect
at the time referral that means coming
from another website and social means
that people came from you know Facebook
or Twitter or something like that
so you could look at these numbers a
little bit more deeply and see you know
it’s interesting because people that
come from socially almost always more
fickle so you have a higher bounce right
here than people that come in from
organic search and you can see to the
people from organic search look around
more people that come in directly for
those that do type in your address look
around even more and then socials is the
lowest on their social also has the
lowest amount of time they’re on your
site so social traffic is pretty fickle
anyways you can check
some of that stuff I want to take you to
this other section now let’s go under
behavior and then cite content and then
all pages and this shows you where
people come into the website at so down
here we can see the most popular pages
here’s the homepage the contact page the
about page the what we do page and you
can see how many times people look at
each one of those pages so if there’s a
page that’s really important to you
that’s it’s not up here towards the top
of this list then maybe there’s
something that should be done to you
know make that content or a link to or a
button or a call to action for that
content stand out more or something like
that but this can give you insights into
what people are paying attention to most
on your website ok well that’s that’s
all for this video on that there’s tons
of other reports in here but those few
things are probably some of the most
helpful for just getting an idea as to
what’s going on
thank you very
