SEO is universally accepted as one of the best tools for online growth. However, some businesses shy away from the cost, even though they might recognize the benefits. A simple understanding of the search engine optimization process can help you decide if the ROI on SEO makes it right for your business. Can you afford SEO? Let’s find out.
SEO Takes Time
Some companies choose to invest in paid advertising instead of SEO. Paid ads are helpful in that they are immediate. There is no build-up or process. You simply set them up and pay a fee every time someone clicks on your ad. SEO, on the other hand, takes time since you have to optimize your website and slowly move higher in the organic search results.
That aside, SEO has many benefits that paid ads can’t offer. Just as it takes longer to rank well, it takes longer to fall in rankings, vs paid ads which stop working as soon as you stop paying.
Additionally, with SEO, you can improve your traffic by appearing only in relevant search results. With websites, it’s less about how much traffic you get, and more about how much relevant traffic you get. Investing in SEO means investing in qualified leads and a greater likelihood to increase sales of your products or services.
SEO Has Several Components
When people think of SEO, they tend to think of web design, blog articles, and email campaigns, and quickly decide they can’t afford all of that. However, SEO is made up of several components, each with its own distinct advantages. For example, landing pages and blog articles are different than web design. While several factors can affect your online rankings, you don’t need to invest in every aspect all at once.
Affording SEO doesn’t mean checking every box when asking for a quote. Many businesses, especially smaller companies, start with pieces of SEO like one blog article a month and some home page optimization to help give themselves a boost in the search engine results page. Then, as their company grows, they slowly start to invest in more aspects of digital marketing.
Can you afford SEO?
The answer to this question is ABSOLUTELY! You just have to remember that you don’t have to be able to afford everything that SEO has to offer. The best way to set up a plan is to meet with a digital marketing agency like Effect Web Agency to identify which areas your website needs help with. Then, you can reach an agreement on an affordable SEO package that helps you meet your most pressing needs!
Don’t let a tight budget keep you from growing your company. There are many SEO packages that may be able to help you grow your business. Find the right one today!
We Can Help!
Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.