SEO plays a prominent role in digital marketing. The ability to rank well in search engine results is crucial for gaining traffic and increasing online sales. However, SEO takes time and effort. This has led several developers to ask the question, can SEO be automated?
As automation has been integrated into more and more of society, it stands to reason that some level of automation can ease the SEO burden on web developers. However, when analyzing this topic you should have a clear understanding of SEO and how automation might affect it.
The Need For Human Intervention
While automation is helpful, there are aspects of SEO that simply need human involvement. SEO involves strategy and planning that can’t be automated as it’s an ongoing process of growth.
A big part of SEO is developing relevant content that benefits users. Search engines like Google crawl site pages and organize content into relevant categories. Developing beneficial content that relates to your business is something that can’t be automated. Only you know how to communicate with and reach your target audience.
If you choose to develop content, it must be a hands-on process. There are tools that can help with aspects of content development such as keyword research, but the development of the content itself can’t be automated.
A big part of business strategy is marketing your products and services in a way that appeals to your target market. Certain SEO tools help analyze consumer behavior and offer suggestions, but it is ultimately up to you to determine how to implement those suggestions within your business.
Leading a business is a precarious thing, and the hard decisions that determine direction should always be made by a business manager, not an automated process.
However, while SEO requires a certain level of human involvement, there are still many benefits of automation.
The Benefits Of Automation
Automated SEO processes can benefit your business in several ways. There are many tools that serve to automate certain SEO tasks, saving you time and money.
Software programs such as SEMrush help businesses by automating portions of SEO. SEMrush is an “all-in-one tool suite for improving online visibility and discovering marketing insights. Our tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.”
Utilizing SEMrush you can analyze relevant data and determine what aspects of your site need to be addressed as well as what is performing well.
Google Data Studio
Data Studio is a free tool that lets developers condense information into easy-to-read reports. Offering fully customizable dashboards, Data Studio is a great way to sort and share crucial data and information with various teams.
Thankfully, there are many free or affordable tools that help automate portions of SEO. So while SEO can’t be fully automated, taking advantage of available software and programs is a great way to ease the load and improve business performance!
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