Developing your website is crucial to a successful online presence. Your website is often the first impression a consumer will have of your brand, making it necessary to leave a positive impression. If your website isn’t optimized for user experience, you may miss out on leads and sales. Thankfully, improving your website doesn’t have to be an ordeal that breaks the bank. Here are 7 ways to improve your website!
1. Utilize Your White Space
Many people believe that the more stuff they can cram onto their website, the better. However, this disjointed and overly busy look can overwhelm consumers and draw their focus away from what matters.
By leaving plenty of white space, your text will be easier to read, and you can draw focus to the parts of your site that you truly want to emphasize. To make your website clear and concise, less is often more.
2. Improve Your Website Speed
Slow websites are a frustrating experience for any user. In fact, a consumer is 32% more likely to leave your site if the load time is 3 seconds instead of 1. That may not seem like much of a difference, but you can inadvertently lose one-third of your traffic simply by having a slow website.
Compressing your images and optimizing online content will help improve your page speed, but consider reaching out to a digital marketing expert like Effect Web Agency to find out exactly what’s holding your website back!
3. Tell Consumers Their Next Move
By utilizing a CTA (call to action) button, you can effectively tell consumers where they should go next. This linear path on your website will help move your customers to take action, whether that be making a purchase, signing up for an email newsletter, or following you on social media.
4. Utilize Links
Links let consumers know what information they should be interested in based on what page they’re currently on. For example, if you write an article about a specific product or service you require, link to that product or service with an internal link. Not only does this move the consumer along on the buyer’s journey, but it also unifies your website by showing all related pages.
5. Add Images
People are visual creatures, meaning that they will be drawn to images. Make sure your images are sharp, brand-related, and optimized for your website. One of the best ways to do this is to use your own photos instead of stock images. Consider having professional images taken of your products or services in action, then use these images on your website. This will offer consumers a real-world view of your product, as well as communicate more about your company than a stock photo ever could.
6. Prioritize Quality Content
No matter how good your website is, it means nothing if you aren’t generating traffic. Showing up in the Google search results doesn’t happen by accident. You need to generate good content related to your brand that includes targeted keywords. The best way to do this is to optimize your landing pages and start a blog.
Including specific words and phrases on your website will increase your chances of showing up in the user’s search results.
7. Hire a Digital Market
A lot goes into building a strong website. If you need help improving your online presence, reaching out to a digital marketing agency is an excellent way to improve your website without having to divert your attention away from running your company.
Simply let the marketing agency know what your goals are, and they will help you develop an SEO and digital marketing strategy that will help improve those targeted areas. Don’t hesitate to contact a digital marketing agency today to find out how you can improve your business!
We Can Help!
Effect Web Agency partners with businesses to help them achieve the maximum results from their digital marketing efforts. Contact Effect for your free web consultation.