Developing your website is crucial to a successful online presence. Your website is often the first impression a consumer will have of your brand, making it necessary to leave a positive impression. You may miss out on leads and sales if your website is not optimized for user experience. Thankfully, improving your website doesn’t have to be an ordeal that breaks the bank. Here are seven ways to improve your website!
1. Utilize Your White Space
Many believe that the more stuff they can cram onto their website, the better. However, this confused and overly busy look can overwhelm consumers and distract them from what matters.
By leaving plenty of white space, your text will be easier to read, and you can draw focus to the parts of your site that you truly want to emphasize. To make your website clear and concise, less is often more.
2. Improve Your Website Speed
Slow websites are a frustrating experience for any user. A consumer is 32% more likely to leave your site if the load time is 3 seconds instead of 1. That may seem insignificant, but you can inadvertently lose one-third of your traffic simply by having a slow website.
Compressing your images and optimizing online content will help improve your page speed, but consider reaching out to a digital marketing expert like Effect Web Agency to find out exactly what’s holding your website back!
3. Tell Consumers Their Next Move
You can effectively tell consumers where they should go next by utilizing a CTA (call to action) button. This linear path on your website will help your customers to take action, whether making a purchase, signing up for an email newsletter, or following you on social media.
4. Utilize Links
Links to let consumers know what information they should be interested in based on what page they’re currently on. For example, if you write an article about a specific product or service you require, link to that product or service with an internal link. Not only does this move the consumer along on the buyer’s journey, but it also unifies your website by showing all related pages.
5. Add Images
People are visual creatures, meaning that they draw themselves to images. Ensure your images are sharp, brand-related, and optimized for your website. One of the best ways to do this is to use your photos instead of stock images. Consider having professional pictures taken of your products or services in action, then use these images on your website. These pictures will offer consumers a real-world view of your product and communicate more about your company than a stock photo ever could.
6. Prioritize Quality Content
No matter how good your website is, it means nothing if you aren’t generating traffic. Showing up in Google search results doesn’t happen by accident. You need to create good content related to your brand that includes targeted keywords. Optimizing your landing pages and starting a blog is the best way to do this.
Including specific words and phrases on your website will increase your chances of appearing in the user’s search results.
7. Hire a Digital Market
A lot goes into building a solid website. If you need help improving your online presence, reaching out to a digital marketing agency is an excellent way to enhance your website without diverting your attention from running your company.
Let the marketing agency know your goals, and they will help you develop an SEO and digital marketing strategy to help improve those targeted areas. Don’t hesitate to contact a digital marketing agency today to find out how you can improve your business!
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