High ranking only matters when it returns business.

Ranking itself means very little. If you expect to make money by investing in SEO, you need to have a plan behind the efforts. No company can afford to do SEO work for a year or two and just hope that they picked the right keywords. We get to know your situation and do the research to create a strategy for specific results. We even show you the math that predicts your ROI.

Overall, we look at Effect as an integral part of our marketing team. We enjoy that we can have Effect take on certain tasks and run with them keeping our company’s best interests in mind. – Chris Stover, President, Stoett Industries

First, define the expected outcome.

Know what you want out of first page Google ranking. If you want leads, ask yourself: How much would I pay to get a lead? We use that as a basis to understand whether or not organic search engine optimization is a good investment for you. If not, we’ll tell you.

Second, find out what it takes to reach that goal.

We conduct our SEO Assessment to define the specific opportunity and plan of attack. The SEO Assessment considers your current situation, past results, online competitors, available traffic, target keywords, and the experience of our 13-year SEO consultant Shawn Nafziger. If it makes sense to proceed with SEO, we show you how and ask you for approval to make it happen.

Then, we keep you informed.

Every month, we report to you on what we accomplished and what we’re going to do next. We also provide a ranking report, traffic report and show you how the traffic from Google is converting into leads. We make sure you understand what we’re doing by being as transparent as you want us to be. We’re focused on making results happen. If our clients do well, so will we.

We have results and long-term SEO clients.

We’ve ranked websites on the top of the first page of Google for moderately-competitive and even extremely-competitive keywords like “area rugs”. As an example of our SEO results, check out the case study about Stoett’s Google traffic increasing 733% in the first 15 months through improved search engine placement.