1. Make Smart Choices.

Web Planning Process

 


“It’s important to work with a web expert that has your best interests at heart. I work with Effect because Steve explains our options and educates us about the pros and cons. That way we can make the best choice.”

– Chad Root, President, Spearhead, Elkhart, IN


Effect understands that the future is now and the present is ever-changing. With that understanding, Effect has helped Starr Austen & Miller LLP, a 36-year-old law firm, stay competitive in the legal marketplace as technology continues to evolve.”

– Scott Starr, Partner, Starr Austen and Miller, LLP
  • search engine optimization
  • website development
  • mobile responsive website
  • landing pages and lead forms
  • contact database drip marketing
  • email tool
  • social media
  • website traffic reporting

2. Get the Right Tools.

  • Website you control
  • Built on steadfast technology
  • Mobile-friendly
  • Smart landing pages
  • Everything optimized for Google
  • Enough people visiting your website
  • Simple way of measuring results
  • Monthly guidance to stay on track
  • A web team looking out for you
Web Development Services
  • empower web marketing training

3. Leverage Your Own Team.

Want your in-house team to handle certain tasks? We’ll train them to be experts in handling: SEO, social media, editing content, setting up landing pages – anything you want to manage in-house.

Train Your Team
  • mobile-friendly-versus-not

Should I have a mobile website?

Good question. Let’s evaluate the deciding factors...

Read Article

Indiana Web Design

Effect Web Agency is an Indiana web design company. Our main office is located in Elkhart, Indiana. We’ve been serving clients with web design, web development, website planning, SEO and generally empowering people to make smart web marketing decisions since 2005. Yes, we build websites and bring people in from Google, but what makes us Effect is how we help you: We love to empower you for growth. We do that in three ways:

The number one way is helping you make smart web design and web marketing decisions. We meet and get to know your situation by listening. You share with us your goals and objectives like:

  • How many leads do you want each month
  • How should the web design guide people to take action
  • Being mobile-friendly
  • etc

We also learn about your bigger-picture and long-term goals so we can understand the context and what web design and web marketing ingredients make sense for you and what would not. Then we do our research, apply our process and experience and bring back the best options to you. It’s our job at this point to help you understand those options clearly – the pros, cons and future ramifications so you can make the smartest decision for your situation. And we believe you will with all of the pertinent information in front of you. At this point, you have a plan that everyone agrees on and web design and development is ready to begin.

Based on the plan, we design and develop the website. We can this second way “Getting the Right Tools”. You don’t need everything. You need the right things for your situation. It’s built for mobile and tested on all the popular browsers. The landing pages are geared to maximize conversions (leads and sales). Everything is optimized for Google. You are trained on how to manage your website content (if you want to). The website is launched and the monthly web marketing begins to bring traffic. We may decide to focus on Google traffic (through search engine optimization), and/or Google Adwords, and/or Guest Blogging or other ways to bring the right kind of people to your website – the people that want want you are selling. At this point, you also know how we’re going to measure results so we can easily see how your web marketing contributes to growing your business.

You are not alone after everything is launched and running. If you choose, we can manage your website updates, handle SEO or other channels of web advertising and report & collaborate with you on a regular basis. Our goal is your growth, so we’re with you for the long run. You’ve got a web team looking out for you. Helping you take advantage of new tools, features, best practices as the web evolves (like Google Authorship and how people who have headshots on their Google listings can get 30% to 50% more clicks just with the headshot). See our Practical Web Marketing Tips blog.

The third way is that we can also train your in-house team on improving your Google ranking, making effective landing pages and other practical web marketing tasks.

In short, Effect is web design company geared to help your business grow through web design and web marketing.