How Many Clicks Does Being #1 on Google Get You?

How Many Clicks Does Being #1 on Google Get You?

There is no room for second place when it comes to search engine optimization. With 62% of all users clicking on results found on the first page of a search engine result page (SERP) making sure you appear on the first page is critical in terms of boosting qualified traffic to your website.

Let’s take a look at some interesting data regarding click thru rates and SERP rankings:

SERPGraph

As you can see there is a huge decrease in CTR when you jump from the first to second ranking. There is also a large decrease in CTR in positions lower than fourth.

This data confirms that users simply are too busy to sift through pages of listings to find what they want. In most cases they will click on one of the top results or start a new query with different keywords to get what they are looking for.

To learn more about how to implement a SEO strategy that brings in the appropriate number of qualified visitors to reach revenue or lead conversion goals, read our SEO Made Simple series.



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Steve has collaborated with web marketing professionals on how to create profitable websites for over 12 years. He holds certifications from MecLabs designing effective landing pages.

His team includes specialists in web design, web development, website marketing, and content services. Effect Web Agency is a full-service digital agency.

Effect partners with clients across Indiana: Granger, Indianapolis, Fort Wayne, South Bend, Elkhart, WarsawMiddlebury, Nappanee, and Goshen.

Also, we service companies throughout the United States and around the world.

Steve Schmidt Effect Web Agency Nappanee Web Design, Middlebury Web Design

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Adwords Specialist is a Google AdWords Certified Professional

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