The Right Web Marketing Channels

You have a limited budget to spend on web marketing. So how do you know where to spend it wisely?

Here’s a list of web marketing channels along with the type of Goal it helps accomplish, the average Time to Results, and typical Cost to help you focus in the right direction. These channels are ordered by what we call the “Best Chance of Success“. This is a average of how relevant and effective they generally are. Use the “Requirements” line to see if a channel may apply to your situation.

Possible Web Marketing Channels

 

Channel

Goal

Time to Results

Cost

Improving Your Website Leads, Sales 1-6 Months Medium
Requirements: Go ahead and fix obvious usability issues. To fine tune, you need at least 1,000 monthly visitors.
Google Ranking (SEO) Visitors, Leads, Sales 12+ Months Medium to High
Requirements: There are enough people actually searching for certain keywords to make ROI sense for you.
On-site Blogging Visitors, Leads, Sales 12+ Months Low
Requirements: Write content your audience really wants to read.
Guest Blogging Visitors, Leads, Sales 9+ Months Medium
Requirements: Guest blog on sites that are key players in your market. Write content your audience really wants to read.
Email Marketing Lead Cultivation, Sales 1-12 Months Medium
Requirements: An email list with permissions is required. Only content valuable to the audience is sent.
Google Adwords Visitors, Leads, Sales 1-3 Months Medium to High
Requirements: There are enough people actually searching for certain keywords to make ROI sense for you.
Social Media Brand Awareness, Visitors 12-36 Months Medium
Requirements: You know how your audience uses social media and have content valuable to them to publish through it.
Affiliate Marketing Ecommerce Sales 6-18 Months Medium
Requirements: You have Ecommerce products to sell.
Online Public Relations Brand Awareness, Traffic 1-12 Months Low
Requirements: You must have something important to say that people want to read.
Website Ads Brand Awareness, Visitors 4 Weeks High
Requirements: You know where your target audience is spending their time online.
Viral Content Visitors, Brand Awareness Maybe/Never Medium
Requirements: The make or break is whether or not people will share it like crazy.
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