In the world of digital marketing, Search Engine Optimization (SEO) ensures that businesses can maximize their online visibility and reach. However, many business owners assume that just one kind of SEO exists. This could not be further from the truth! Whether you own a small start-up or are a seasoned SEO pro, let’s explore the […]
The Different Types of SEO Read More »
Search Engine Optimization (SEO) and Google Ads are two key ways to drive qualified traffic to your website. Because 80% of a website’s traffic comes from either organic traffic or Pay-Per-Click (PPC), we suggest using both techniques to boost traffic. Though different, both SEO and Pay-Per-Click offer big benefits for businesses.
The Difference Between SEO and Pay-Per-Click Read More »
Everyone tells you what to do, but very few ‘experts’ tell you what NOT to do when it comes to SEO. Here is a checklist of common SEO mistakes for you to reference during your search engine optimization. #1 – Do NOT begin SEO on your site without a plan in place. You must have
A Checklist of 20 Common SEO Mistakes Read More »
One of the most underutilized metrics Google Analytics tracks is bounce rate. Most marketers tell you to focus on who is visiting your website, but I believe it’s just as important to understand who is leaving, and WHY. Understanding Bounce Rate There are two types of bounce rate. The first is SERP Bounce Back Rate.
What Is Your Bounce Rate Telling You? Read More »
Client Spotlight – Next Modular This past month, Joel at Next Modular asked us if we could work our SEO magic and help improve his Google rank. First, we ran a ranking report for each of his target cities. This report lets us know which of his keywords were doing well in the search results and which were
How to Improve SEO With Just One Landing Page Read More »
It’s more than just writing. Content marketing is a tool that improves both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article is written must be for two audiences: the general public, and the search engines. Too often, clients seek
Content Marketing, A Powerful Strategy for Growth Read More »
Online marketing always starts with keywords. You need to identify how people will locate you on the web. These search phrases are important for both SEO and PPC, plus they define who and what your business is about. So to help you get started, we are going to step you through the process of how to
Defining Your Seed Keywords for Better SEO Read More »
Even when you desperately need a new website, you don’t always have the time or money to start from scratch. One of the best ways to improve website performance is to build upon what you already have. Thankfully, there are a few web design tweaks that won’t break the bank but will improve website performance.
Improve Website Performance with 10 Simple Tips Read More »
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