Effect helps businesses optimize web ROI

Effect helps businesses optimize web ROI

Insight Lab clarifies your full online potential and provides specific guidance on accomplishing your unique objectives. – Steve Schmidt, President of Effect

Warsaw, Indiana (May 6, 2010) — Effect Web Agency has developed two products that help businesses optimize their return on investment for their on-line marketing efforts. Those products are Insight Lab and Radar.

In many cases, marketing professionals know they need to target the right audience with their web sites but often don’t know how to do that. In addition, they need to know how to measure return on investment for their web sites, as well as how the web should work with their overall marketing strategy.

Through Insight Lab, Effect’s web strategists know the right questions to ask to obtain the information necessary to effectively construct a web site and execute online marketing. “Insight Lab clarifies your full online potential and provides specific guidance on accomplishing your unique objectives,” said Steve Schmidt, President of Effect.

He said his clients come up with their own marketing strategy. “We help clients know where the opportunities are online – then execute the development and online marketing plan to get positive ROI,” he said. “It’s a partnership. It’s a collaboration.”

A case in point is Stoett Industries of Defiance, Ohio. Stoett produces high-quality retractable screens for doors, windows and large openings.

Overall, we look at Effect as an integral part of our marketing team. We enjoy that we can have Effect take on certain tasks and run with them keeping our company’s best interests in mind. – Chris Stover, President, Stoett Industries

After using Effect’s products, Stoett increased its Google traffic through search engine optimization by 733 percent in the first 15 months. And, Stoett’s website is consistently in the top spot on Google for Stoett’s most competitive key phrases.

“Overall, we look at Effect as an integral part of our marketing team; and we enjoy that we can have Effect take on certain tasks and run with them, keeping out company’s best interests in mind,” said Chris Stover, president of Stoett.

The second product, Radar, is aimed at helping a company act in a timely fashion when its on-line marketing program needs to change. Radar detects changes and filters it through the eyes of a web strategist.

Radar issues alerts based on leading indicators of success:

  • Important topic alerts
  • StatsAdvisor


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Steve Schmidt at Effect Web Agency provides Nappanee Web Design, Middlebury Web Design