Client Spotlight – Ideation Signs & Communication
Ideation strives to “move people” and to do that they needed help with their local ranking efforts to reach area businesses.
About the Company
Created in 2003, Ideation came about when the founder, Daren Bossenberger, identified a need in his industry. What he observed were companies spending large amounts of money to build their brand, but never considering how to incorporate it inside their space. By focusing on their customer’s stories, Ideation raised signage to a whole new level.
- Environmental Branding and Graphics
- Wayfinding Systems
- Custom Signs for both the Interior and Exterior
- Donor Signs
They accomplished their objective by integrating strategic brand thinking, excellent design, and sign production capabilities.
Ideation designs to move people. The people are your employees, customers and investors. We design to change how they feel, to move them toward a goal and sometimes literally move them from one place to another. Our environments can make people happy, proud, productive, inspired, comfortable and more.
The Goal for the Their Website – Local Ranking
Ideation knew they had a marketable service. What they needed help with was getting their message to the right customers. So, they asked Effect Web Agency if they could partner with them to increase local ranking for their key products. Steve Schmidt owner of Effect, sat down with Daren and identified exactly what Ideation hoped to achieve. Together they identified a list of the key cities and services where Ideation wanted to increase their business. With these in mind, Effect’s team went in and created landing pages for each of the key cities and optimized them for Google using white hat SEO techniques.
The Results of Partnering with Effect Web Agency
Since partnering with Effect, Ideation has risen in rank locally for all six cities they identified. Not only do the rank, they have also taken over the top three spots for thirteen keywords related to their products. As their web presence continues to improve, the people at Effect are carefully monitoring their progress for further opportunity. Together as a team, the two companies are working to grow Ideation’s business and this collaboration is seeing great results.
#1 Google Ranking for 11 Priority Keywords
34/40 Keywords Rank on Page #1
#1 Page Results for All 6 Target Cities
– Darren Bossenger, Founder, Ideation Signs & Communication