You’ve launched your 2015 marketing plan and now it’s time to evaluate and see how it is going. In the online world, getting traffic to your website is a big piece of the puzzle. How to attract website traffic can feel like a mystery, and if you aren’t equipped, it does become a barrier to meeting your website sales goals. Even if you have the best content in the world, if no one comes, it will fail to convince them.
But we’re here to help you demystify the process. That’s why we’ve created several training tools tackling different parts of how to build traffic and bring people to your website.
Start at the Beginning
Our website traffic calculators help you find out how much traffic you will need to reach your goals each month. The next step is to calculate how much it makes sense for you to spend on advertising by taking your unique situation and margins into account. Steve Schmidt, web advisor at Effect, introduces both of the calculators in the first of two training videos we are introducing today:
Identify the Best Traffic Sources for You
Traffic can come from a myriad of different sources and strategies. It’s easy to become overwhelmed and think you need or would benefit from them all, but in reality, just a handful of these sources will end up being the most effective for you. Skip the trial and error method, and learn the pros and cons of each type of traffic through this second training video. Then you can jump right into growing traffic through the sources that are best suited for your business:
Attracting More of the Best People… Over and Over Again
Building traffic is an ongoing and recurring need. What works one year may not the next. These tools and training are just as useful whether you are starting from zero or need to reevaluate and freshen up your strategy. Let us know if you have additional questions to be answered. Need a one to one strategy session? Schedule a free session with Steve Schmidt today!