Kim Schmutzler

Director of SEO & Content Marketing Kim leads a team of digital marketing professionals as they create strategic, data-driven campaigns that work to reach their client's stretch goals. She has built and managed four unique businesses, both virtual and physical and loves working with small business owners. When she's not working, Kim enjoys hanging out with her husband and children.

think outside the box with niche marketing

How to Use Long Tail Keywords in Niche Marketing

How can long tail keywords and niche marketing grow your business? The inclusion of long tail keywords within your content often uncovers new client groups within your market. These previously undiscovered leads usually have a high conversion rate due to little competition and targeted interest. The art of ferreting out these hidden customers is called …

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does an seo or ppc strategy drive the most traffic

Should You Invest Money in an SEO or PPC Strategy?

According to Jupiter Research, around 81% of all people find websites through search engine referral. This statistic applies to even well-known, branded companies like Pepsi or Nike. Rather than locate the URL and type the address into the browser, a person will Google the name and find the company in the search results. So what happens if …

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content marketing and content services Effect Web Agency Granger IN

Content Marketing, A Powerful Strategy for Growth

It’s more than just writing. Content marketing is a tool that improves both your organic and paid traffic. It determines where you fall in the search ranks, and it establishes your credibility in the marketplace. Every article is written must be for two audiences: the general public, and the search engines. Too often, clients seek …

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