Kim Schmutzler

Director of SEO & Content Marketing Kim leads a team of digital marketing professionals as they create strategic, data-driven campaigns that work to reach their client's stretch goals. She has built and managed four unique businesses, both virtual and physical and loves working with small business owners. When she's not working, Kim enjoys hanging out with her husband and children.

Case Study: Local Service Business Cleans Up

The local service company,  Spectrum Carpet Cleaning first partnered with Effect Web Agency in 2014 when they came to us for a website redesign. In 2017, Spectrum began consulting with Effect on Local SEO strategies and SEO Content, taking advantage of Effect’s professional copywriting services.  From Jan 2017 through Sep 2019 the site’s online visibility …

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Case Study: Local Service Business Lays Waste to the Competition

  Local septic pumping company, Norway Septic, is the poster child for digital marketing done right. When they came to us in 2018, their company was getting very little online traffic. Despite the fact, they’d been business for many years and had loyal and satisfied customers, they weren’t growing at the rate they wanted. Part …

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california government building

Does the new California Consumer Privacy Act (CCPA) affect you?

The California Consumer Privacy Act (CCPA) is a bill passed by the California legislature and signed into law by its governor on June 28, 2018. The bill is expected to become effective on January 1, 2020. The bill was introduced and passed for the purpose of protecting and enhancing the privacy rights of California residents. …

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Better Tools website images

Visual Web Design Simplifies Things for the User

Our Client Better Tools seeks to disrupt the current hand tool market by capturing consumer loyalty and market share and driving sales for their retail partners.  Founded in 2004, they produce the legendary Grip-Tite line of sockets and wrenches, along with Hippo Tool Storage Solutions. Their Website Goals The goals for the new Better Tools …

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Client Success Stories

Effect Web Agency has helped business owners increase their online visibility for over fifteen years. Most of our clients come to us with unique goals and challenges but working together we have been able to craft strategic ways to help them grow their businesses. We would like to share some of our client success stories …

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