Webinar: Why Your IT Guy Shouldn’t Control Your Website

For many years a company’s website was the most important tool in a marketing director’s toolbox.  However, as the web has grown it’s no longer enough for a company to simply have a static website. There is a great need for companies to employ a holistic web strategy that encompasses things like social media, search engine optimization, video, and mobile capabilities in order to reach their audience and grow their brand.

The need for an all-encompassing web strategy combined with the fact that the web has become the focus of all communications, means that marketing directors (not IT directors) are in the best position to effectively execute and control a company’s web strategy.

To learn about the five key components of a  successful web strategy you can sign up for our free webinar that will be held on Wednesday, January 27, from 1pm-3pm. You can sign up using the form on our website.