New eCommerce Site Captures the Green Business Movement

We recently had the pleasure of developing a web strategy which included an eCommerce site for Green Boomerang, an eco-conscious start-up looking to revolutionize the shipping industry with their sustainable handling and storage systems. Their goal is to be the Amazon.com of the shipping industry.

The main objective of the web strategy was to make things as easy as possible for Green Boomerang’s target audience of engineers and sustainability leaders. Engineers traditionally have to spend a lot of time researching and buying containers for their products, often from several different manufacturers.

The new site offers a one-stop shopping experience because Green Boomerang is unique in the fact that they offer products from 10 different manufacturers, thus engineers will no longer have to buy from multiple sources. The site structure and navigation is also tailored toward the mindset and search habits of engineers, helping them to quickly find and confirm the right product for their applications.

The site is built on the award-winning Magento eCommerce platform. We chose to use Magento over other eCommerce platforms because of it’s ability to grow and expand alongside Green Boomerang, as well as its natural search engine optimization structure.

Future plans for the website include the addition of an interactive tool that will aide the engineer in narrowing down product possibilities based on their application and some advanced GPS capabilities.

Our ongoing relationship with Green Boomerang will allow us to track the performance of their site and modify their strategy to ensure their continued growth and success.

Green Boomerang, a local company based out of Elkhart, Indiana, was recently featured on WSBT News as a new company which promises to bring growth, innovation, and jobs to our community.