Comments on: Measuring Social Media ROI Is Possible http://www.effectwebagency.com/web-marketing-insights/social-media/measuring-social-media-roi-is-possibl/ Wed, 10 Nov 2010 21:51:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Outsourcing Providers Philippines http://www.effectwebagency.com/web-marketing-insights/social-media/measuring-social-media-roi-is-possibl/#comment-370 Outsourcing Providers Philippines Fri, 02 Jul 2010 01:57:45 +0000 http://www.effectwebagency.com/marketers-annex-blog/?p=1096#comment-370 Thank you for the article. There’s a lot of information packed in it. The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI. Jaiden Thank you for the article. There’s a lot of information packed in it. The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.

Jaiden

]]> By: Lori Johnson http://www.effectwebagency.com/web-marketing-insights/social-media/measuring-social-media-roi-is-possibl/#comment-369 Lori Johnson Mon, 15 Feb 2010 15:11:19 +0000 http://www.effectwebagency.com/marketers-annex-blog/?p=1096#comment-369 Steve, thanks for opening this conversation. I hope that you will be able to shed a light on exactly how to tie ROI aka cold hard cash back to the actions that made it happen. So far I agree with the general idea that social media is not like traditional marketing. In traditional marketing you can send out a postcard or directmail with a call to action and see exactly how many people took you up on it. With social media, how do you send out a tweet that gets retweeted or maybe have a blog post that get retweeted and know exactly how to measure based on how much it cost, how many it reached and who took you up on the offer? What I do now when I start a new client with social media tools is to take a baseline of how many clients they currently have then as they gain new clients I subtract the ones that came in through their traditional marketing activities like direct mail and come up with a net new clients number that we attribute to the addition of social media tactics. I read that way of doing it somewhere so if you have something different to add, I'm all ears. Oh, and can you make it easy... ok just joking about that. Steve, thanks for opening this conversation. I hope that you will be able to shed a light on exactly how to tie ROI aka cold hard cash back to the actions that made it happen.

So far I agree with the general idea that social media is not like traditional marketing. In traditional marketing you can send out a postcard or directmail with a call to action and see exactly how many people took you up on it. With social media, how do you send out a tweet that gets retweeted or maybe have a blog post that get retweeted and know exactly how to measure based on how much it cost, how many it reached and who took you up on the offer?

What I do now when I start a new client with social media tools is to take a baseline of how many clients they currently have then as they gain new clients I subtract the ones that came in through their traditional marketing activities like direct mail and come up with a net new clients number that we attribute to the addition of social media tactics.

I read that way of doing it somewhere so if you have something different to add, I’m all ears. Oh, and can you make it easy… ok just joking about that.

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