Details of Google Social Search Revealed

crowd_275Yesterday Google revealed additional details about the capabilities of their new Social Search which is available in Google Labs. As I discussed in my previous article, last week both Bing and Google announced they would be including status updates from Twitter and Facebook into their new real-time search capabilities, which will have a dramatic impact on search engine optimization.

According to Mashable:

Social search, demoed at the Web 2.0 Summit by Google’s VP of Search Marissa Mayer, combines results from your friend’s blogs, Flickr, Twitter, FriendFeed, and a wide variety of other social media sites (so long as your friends have connected their social accounts to their Google profiles) with Google’s regular search results. The feature will go live this afternoon, and can be found within Google Labs.

The experimental feature, once activated, will display relevant search results from your social circle at the bottom of the search results page. This could be travel photos from your friends, a recent blog post, a set of status updates, or other information Google pulls.

Here are two informative videos from Google which explain how Google Social Search will deliver real-time results based on Google Profiles.