Getting Your Feet Wet with Social Media Part 6: Do’s and Dont’s

You’ve jumped into social media and hopefully you’re getting more comfortable and confident. Here’s a quick list of some do’s and dont’s to keep in mind as you continue to learn and grow with social media.

• DO try new things. Mix it up and be innovative.
• DON’T be a fake. Take off the mask and be authentic.
• DO schedule time each week to dedicate to social media.
• DON’T be overwhelmed. Take it one step at a time and do the best you can with the resources available.
• DO hire marketing staff with experience in social media.
• DON’T give up. Results take time.
• DO take time to benchmark your current web traffic and continue to track your results along the way.
• DON’T view social media as a one way messaging strategy. To be truly beneficial it must be a two way conversation.
• DO keep up with the current trends. Single out a few blogs to read on a regular basis to keep yourself up to date.
• DON’T spam people. Skip the corporate baloney.
• DO provide valuable content that people can use.
• DON’T rely on social media to be the miracle solution to your company’s problems.
• DO be consistent.
• DON’T publish anything that you will later regret.
• DO utilize time saving social media tools, like Flock
• DON’T be afraid to ask for help. Engage the expertise of a social media consultant.
• DO promote you presence on social media through email signatures, business cards, website, etc.