Comments on: Big Brands Abandon Microsites and Focus on Social Media http://www.effectwebagency.com/web-marketing-insights/social-media/big-brands-abandon-microsites-and-focus-on-social-media/ Wed, 10 Nov 2010 21:51:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Franklin Grippe http://www.effectwebagency.com/web-marketing-insights/social-media/big-brands-abandon-microsites-and-focus-on-social-media/#comment-372 Franklin Grippe Wed, 03 Feb 2010 13:39:22 +0000 http://www.effectwebagency.com/marketers-annex-blog/?p=1345#comment-372 In my opinion, the "microsite" will not be abandoned so much as it will be used differently, to adapt to evolving social media components I think they will be used as either a entry point, either separately or as part of, to social media communities. I don't think the richness of the microsite will be tossed away. Most social media sites frame the conversation about something that is usually external to the social media site. Who knows, maybe we will see the "social microsite". All the richness of the microsite, while harnessing a community or conversation about a specific topic? In my opinion, the “microsite” will not be abandoned so much as it will be used differently, to adapt to evolving social media components

I think they will be used as either a entry point, either separately or as part of, to social media communities.

I don’t think the richness of the microsite will be tossed away.

Most social media sites frame the conversation about something that is usually external to the social media site.

Who knows, maybe we will see the “social microsite”. All the richness of the microsite, while harnessing a community or conversation about a specific topic?

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