5 Reasons Your Organization Needs a Blog

As a social tool a blog is a great way to build relationships with customers and prospects. It is a way for marketers to remove the mask and be transparent.  In addition to the social benefits blogging can also offer, there are also other marketing advantages. If you don’t already have a company blog here are five great reasons to start one. According to Hubspot’s Blog Study and Technorati’s 2009 State of the Blogosphere Report blogs can offer organizations:

1. Amplified Website Traffic

Websites with blogs have 55% more visitors than those who don’t, fueled by 97% more inbound links, and 434% more indexed pages.

2. Greater Visibility

71% of companies that have blogs experience greater visibility in their industry.

3. Increased Sales

63% of companies with a blog said clients purchased products and services as a result of the blog.

4. Enhanced Credibility

56% of companies with blogs stated their company was now regarded as a thought leader because of the presence of their blog.

5. Raised Awareness

40% of companies have been asked to speak at conferences because of valuable content that was placed on their blog.