SEO Made Simple Series

Over the past several years, search engine optimization (SEO) has become an increasingly important part of organizations’ marketing efforts.  For those of you who are new to SEO, basically it is a strategic plan to optimize various parts of your Web site to get it noticed by Google (I’ll explain later why Google is the only search engine that matters) and thus appear high up in the search results. The higher your site ranks, the more people will see your site and visit it.

Let’s use my company for an example. If you enter website consultants into Google, Effect will come up in the top one or two spots. We receive significantly more traffic by being in a top spot than we would by even appearing at the bottom of the first page.  We’ve achieved this through strategic SEO.

Up until now, the majority of the blogs, newsletters, and articles I’ve read about SEO make it seem like this type of marketing is either a secretive, magical, thing-or that it too complex for the average person to understand.  Fortunately, neither is true.

I don’t know about you, but I believe in the power of simplicity. In the next couple posts of this SEO Made Simple Series I am going to do my best to break down SEO to help you understand the following:

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