The Numbers Don’t Lie, Video Is Where It’s At

Americans are soaking up screen time like never before.  Although TV usage is up slightly, it is online and mobile video that are growing the fastest.

According to Nielsen’s Three Screen report, online video usage is up 13% from a year ago. Also this week Mashable reported that a whopping 20 hours of online video are uploaded to YouTube each minute!

Mobile video usage alone has increased 52% from last year.

What does all of this mean for your business? The numbers paint a pretty clear picture. Your customers love and crave video not just for entertainment , but also for informational purposes. Is there any reason you shouldn’t give them what they want?

Video plays an integral part of any successful Web site strategy. Use it to engage with your customers or demonstrate a product or service.

Not only should you include video on your Web site, you should also use social media sites like YouTube, Facebook, and Twitter to further your reach in distributing your content.