Power of a One Page Web Site

I firmly believe that ALL businesses need a professional looking Web site. However, the type of Web site and the level of complexity depend on a number of factors. Typically the more dynamic and interactive your site is the more you will get out of it. There are some advantages though to having a one page Web site.

• Short development time: If you are a new company that needs to get the word out about your product or service quickly, a one page Web site can  accomplish that.
• Inexpensive investment: It’s no secret that a Web site is one of the most cost effective forms of promotion and advertising.  You can also continually track and measure your return on investment (ROI) through a wide variety of web analytic tools.
• Simplicity: The simplistic nature of a one page site can help cut through the clutter to provide customers with only the information they need  and thus turn visitors into customers.
• Branding assistance: For new businesses, a web page can help you begin to brand your product or service. The more your target audience is exposed to the visual elements of your brand (think logos, other graphics, colors, and fonts) the more likely they will be to remember you.
• Get a head start on search rankings and social media: Having a Web site from the onset of your business can also help you get a jump start on your rankings in the search engines and your social media marketing efforts.

A one page Web site should accomplish these vital tasks:

• Provide a professional representation: Web sites are your chance to make a great first impression. Make sure the graphics and content represent your product or service in a professional manner.
• Communicate your differences: Keep the content short and sweet but make sure you communicate what makes YOU different than your competitors.
• Guide the visitor to take action: Whether you want the visitors to pick up the phone and call you or print directions to your location, make sure you encourage visitors to take action.

It’s worth noting that while some businesses like independent restaurants, hair salons, or dog boutiques often do not need anything more than a one page site, there are other businesses that would benefit from starting with a one page site and then upgrading to a more user-centric site as soon as they have the time and money to invest into it.