Web Agency Publishes White Paper on Integrated Marketing

Marketing executives who want to lead their organizations to greater brand awareness and increased sales now have access to a new resource.

Goshen, Indiana (September 28, 2009) Today Effect Web Agency published their new white paper The Role of the Web in Integrated Marketing to help marketing executives make informed choices when it comes to leveraging the full power of the web.

“Most marketing directors know that the web is vital to their organization’s success, however they struggle with exactly how to make the web the cornerstone of their integrated efforts. Our new white paper addresses the four components marketing directors should include to ensure their web strategy is a success,” said Steve Schmidt, President.

The Role of the Web in Integrated Marketing focuses on ways marketers can connect with their audiences in meaningful, interactive ways by blending together tools such as a corporate websites, blogs, social media, search marketing, mobile applications, and video.

The free white paper is the first of many in a series designed to help marketing directors make the most out of the web. It is available for download on Effect Web Agency’s newly launched website.

About Effect Web Agency: Effect partners with growth-oriented companies to achieve their full potential online through their results-driven approach.

Contact:

Steve Schmidt
Web Strategist
Effect Web Agency
http://www.effectwebagency.com
http://www.effectwebagency.com/marketers-annex-blog/
http://www.twitter.com/effectwebagency
Inquiries: Contact Us