Web Planning

The web should be profitable.

Forget the days of paying designers to refresh your website just for the sake of it. Companies must use resources wisely, especially today. Be objective and expect positive ROI from your web investments.

Look before you leap.

You must understand what you are likely to achieve before you invest in a web strategy. We can show you how to achieve specific online objectives such as:

  • X number of leads each month
  • X number of sales from Google each month
  • 400% traffic increase of the right kind of people
  • Interactivity that turns-over leads by X%

Your unique strategy depends on your scenario.

We start by asking the right questions and getting to know everything about your scenario:

  • Who are your target audiences?
  • What should they do?
  • Who are your online competitors?
  • What is your sales process?
  • What are the constraints?
  • etc.

To answer these questions, you share your vision and scenario with us. This website planning process is called !nsight Lab. Through a combination of relevant research data, experience and collaboration, we create possible plans of action that may lead to success. Depending on what is relevant to your situation, these plans may include detailed website blueprints, search engine optimization, pay-per-click, social media marketing outlines and other important items.

Finally, we test the plans for profitability so you can see the best course of action. Now, you can make informed decisions before constructing your website(s) and executing online marketing. You will also have the necessary tools to measure whether or not your web marketing strategy efforts are truly successful.

Make wise decisions founded in fact.

The result of the !nsight Lab process is your documented Action Plan. The Action Plan lays out your complete web strategy backed by research data, estimated results and explained recommendations. With this, you have everything you need to make decisions in the best interest of your company. We understand that Effect Web Agency only prospers when clients do. We only recommend web investments that we truly believe will return positive based on the facts.

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