Web Strategy ROI

We understand that ROI is important. That’s why we develop web strategies based upon S.M.A.R.T goals: Specific, Measurable, Achievable, Relevant, and Time-bound. With these types of goals we can break down the factors in the overall equation and plan intelligently.

Goal calculator

This is a fun tool to estimate the major factors in reaching a goal. Of course, this is just a simple calculator and our web strategy process is much more sophisticated. Enjoy!

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What type of goal do you have?

How many new customers do you want from your site each month?
   
How many leads does it take to get one customer?
   
Then we need 0 leads.
     
What percentage of your visitors become a lead?
  %
With a 2% lead submission rate, we'll need 0 visitors / month
     

How much monthly revenue do you want generated on your site?
$  
What is your average order amount?
$  
Then we'll need 0 orders each month.
     
What percentage of your visitors buy?
  %
At a 2% order submission rate, we'll need 0 visitors / month
     

How can I get these visitors?

There are many ways of attracting relevant visitors. Effect leverages long-term search engine optimization, social media channels, and pay-per-click advertising strategies to attract your target audience.