We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by relying on an ineffective corporate website. Rather a full-throttle, all-encompassing web strategy must be in place in order for a business to grow. A holistic web strategy includes components like social media, search engine optimization, video and multimedia, campaign based micro-sites, email ...

We understand the mounting challenges that you as marketers face in today’s economy. In order to succeed in a digitally focused world the web must be at the heart of your integrated marketing efforts. To help you explore some of the ways the web can provide increased awareness and better interactions with potential customers we have recently published our white paper entitled The Role of the Web in Integrated Marketing. Topics  include: Examples of integrated marketing success stories Establishing SMART goals Measuring effectiveness Design and implementation Utilizing ...