Customers decide if they're open to working with you within a split second of seeing your homepage. Could you get more leads out of the traffic you're already getting? Take 15 minutes today and ask 3 people outside your organization to go to your homepage and answer these 3 questions: What do we do? Who are we for? What does one do next? If you pick people not familiar with your organization, you'll be able to rate your site's effectiveness by their answers. Like anything else, there are exceptions. Perhaps your target audience is so narrow that only your specific audience will ...

Your boss doesn't pay your salary - your customers do. Keeping your customers happy is the main goal for all marketing and sales activities, including customer service.  Recent technologies have given customers more power than ever before, thus making sure your presence on the web exceeds their expectations has become mission critical. Scott Monty, Ford Motor Co. head social media guru said, "As business becomes more fierce, margins shrink and barriers to entry are almost nonexistent in some areas, the competitive advantage that many companies can leverage exists in an often-overlooked ...

Here at Effect Web Agency we've been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go.  So when a trusted friend in the industry recently asked us, "what are you passionate about?" it really got me thinking. Having a passion for what you do and for helping others succeed is a non-negotiable value for everyone on our team. We are specialists in our own areas but collectively we are exuberant about: Holistic Approach: We believe that in order to be truly successful on the Web you need to take a holistic ...