A new study from comScore and GroupM Search reveals further evidence that social media exposure and search behavoir are intrinsically connected. The study shows consumers who are using social media are far more engaged with brands than those who don't and are much more likely to proactively search for brands. Key findings from the study include: Consumers exposed to a brand’s influenced social media and paid search are 2.8x more likely to search for that brand. There was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid ...

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are two key ways to drive qualified traffic to your Web site. Because 80% of a Web site's traffic comes from search engines I would suggest using both techniques (depending on the product or service) to boost traffic to your site. Each method is very valuable but is entirely different from one another. SEO and PPC differ in the following ways: Process SEO works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable and valuable by the search engines. SEO also relies on ...